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June 27, 2008

Contact: Josh Golin (617-896-9369; josh<at>commercialfreechildhood.org)   

For Immediate Release  

CCFC Responds to FCC Procedure on Product Integration;

Calls for Greater Protections for Children 

BOSTON  -- In response to yesterday’s decision by the Federal Communications Commission to issue a Notice of Proposed Rulemaking (NPRM) on product integration in television programming, the Campaign for a Commercial-Free Childhood has issued the following statement: 

“We are pleased that the FCC has begun to respond to the concerns of parents and advocates about the erosion of clear boundaries between programming and advertising.  The rise of product placement and product integration is turning television shows – including those watched by millions of children – into program-length infomercials.  As part of this new rulemaking process, it is essential that the FCC extend existing prohibitions on product placement in children’s programming to include programs watched by large numbers of children.  We also support new rules that would require real time disclosure of embedded advertising in programs for adults so viewers can better understand when they are being targeted by marketers.  We look forward to working with FCC on this important process.”
 

 

 

 

PRESS

 
 

 

Product Placement On TV Targeted

Washington Post

 

Warning: Products Ahead

Wall Street Journal

 

Bringing product placement out into the open

Los Angeles Times

 

Reform groups want FCC to take on product placement epidemic

Ars Technica

 

FCC to Weigh Requiring Disclosures for Product Placement

Advertising Age

 

Watch Dogs Warn FCC about Trojan Horse Ads

Broadcast & Cable

 

FCC Is Urged To Clamp Down On Product Placement

Marketing Daily

 

Coalition Urges FCC to Adopt Product Placement Rules

Brandweek

 

 

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