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The Commercialization of Toys & Play                      Subscribe to CCFC Headlines








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This page contains articles about the commercialization of toys and play. The views expressed in these articles do not necessary reflect the opinion of CCFC. Click here for articles by CCFC coalition members. Click here for CCFC Press Releases.  For press inquires, or to be added to CCFC's press list, please contact Josh Golin at 617.278-4172 or josh<at>




Dethroning the Disney Princesses
CCFC Blog, August 26, 2010

Want Your Kid to Get Ahead? Learn From the Gorillas
ParentDish, August 24, 2010

Children Think Hopscotch is a Drink
UK Telegraph, August 9, 2010

And So It Begins: Elmo, My Daughter and Me
CCFC Blog, July 28, 2010

NERF: Hasbro's Play in the Toy Arms Race
Bloomberg Businessweek, July 26, 2010

Barbie Joins Foursquare
Mashable, July 15, 2010

The Creativity Crisis
Newsweek, July 10, 2010

Seduced and Abandoned: The Perils of Nostalgia and the Commercialization of Childhood
CCFC Blog, July 6, 2010

The Real Toy $tory
CCFC Blog, June 21, 2010

Mattel, Hasbro Transform Themselves
Brandweek, June, 2010

'Worst Toy of the Year' Deserves the Title
Miami Herald, May 22, 2010

Can Hub Rally Rivals to Play with Hasbro?
Advertising Age, May 17, 2010

Get Kids Off the Couch and Outdoors
Associated Press, May 16, 2010

Playtime Is Over
New York Times, March 26, 2010

Thanks to a Big Mattel Move, Toys and Movies Come One Step Closer to Being the Exact Same Thing
New York Magazine, March 24, 2010

Look, Kids: A Way to Slip Pokemon Past Mom
New York Times, March 18, 2010

Limited Play Impacts Behavior
MediaPost, March 18, 2010

Disney to Hollywood: If It Can't Sell Toys, It Had Better Be Cheap
New York Magazine, February 17, 2010

Consumer Culture Saturates Kids' Lives
The Starphoenix, January 26, 2010


Tech-Savvy Teaching Methods Bringing Change to Preschool Setting
Eden Prairie News, December 2, 2009

Top-Sellers Show How Marketing Toys Has Shifted to a More Subconscious Approach
Wales Online, December 2, 200

Losing the Limo: New Fashion Dolls
New York Times, November 6, 2009

Barbie Headed to the Big Screen
The Hollywood Reporter, September 23, 2009

Kids Have Fun Thinking Inside the Box
Mercury News, September 23, 2009

Play, Empathy and TV
The Connected Parent, August, 2009

Hollywood Turns to the Toy Chest
The Wrap, August 5, 2009

In Summer, Kids Need Real Play Time
USA Today, June 24, 2009


Building an Edgier Barbie to Revive Franchise Sales
The Wall Street Journal, December 24, 2008

VTech Targets Tots With a Wee Wii
Advertising Age, September 8, 2008


LeapFrog jumps at Lucasfilm properties

KidScreen, August 6, 2008


Disney gives Tinker Bell a starring role

Los Angeles Times, August 4, 2008


Mattel Sales Ride 'The Dark Knight' Headwinds

MediaPost, July 21, 2008


Doll play survives in high-tech world

Chicago Tribune Newspapers, July 14, 2008


Real healing in pretend world: The Boston Globe Reviews Susan Linn's Book

Boston Globe, July 14, 2008


Interview with Mattel's Licensing Head

Promo, July 1, 2008


Is make-believe vital to kids? You better believe it: An interview with CCFC's Susan Linn

USA Today, June 25, 2008


To Create Its Hits, a Company Takes Its Toys on Tour

New York times, 6/9/08


Play is Under Attack

National Post, 6/5/08


The power of a make-believe world

Boston Globe, 6/3/08


Keep Targeting Kids and the Parents Will Start Targeting You (Advertising Age, 5/19/08)


Kids should spend more time playing (The Wichita Eagle, 5/15/08)


When Web Time Is Playtime (New York Times, 5/8/08)


Summer movies drive toys full-speed to shelves (USA Today, 4/29/08)


Don’t forget importance of play (Associate Press, 3/16/08)


Executive Suite: Tony Hawk leaps to top of financial empire (USA Today, 3/10/08)


Do you know where your children are? Probably playing in a virtual world (The Canadian Press, 2/29/08)


Children 'damaged' by materialism (BBC News, 2/26/08)


Commercialism is harming children's lives (The Children's Society, 2/27/08)


Toy Maker Hasbro Locks Up More Hollywood Deals (Advertising Age, 2/20/08)


MGA Entertainment to Roll Out America’s Next Top Model Dolls (Worldscreen, 2/19/08)


Keep an eye on kids' toys (Chicago Tribune, 2/11/08)


How Hasbro's Transformers Transformed the Toy Biz (Brandweek, 2/10/08)


Smart' toys try to teach without kids knowing it (Seacoast Online, 12/23/07)


Barbie's off boozin' with the Bratz Pack (, 12/16/07)


Bonfire of the Disney Princesses (The Nation, 12/11/07)


Webkinz Takes Heat For Taking Advertising (MediaPost, 12/14/07)


Heidi Klum In The Valley Of The (Star)Dolls (Brandweek, 12/10/07)


Bratz Media Empire Grows (Video Business, 12/5/07)


For toddlers, toy of choice is tech device (New York Times, 11/28/07)


Transformers, Barbie top a hot toys list (C-Net News, 11/15/07)


Disney recall includes 35,000 Baby Einstein blocks (News Inferno, 10/4/07)


SpongeBob Pushes Deeper Into Electronics Aisle (New York Times, 9/18/07)


Toys for Saps (New York Times, 9/16/07)


No outdoor play 'hurts children'  (BBC, 9/10/07)


Webkinomics: Cute, Cuddly and Creating a Halo Effect (AdAge, 8/20/07)


Child's Play (New York Times, 8/20/07)


More than a doll, baby (Philadelphia Inquirer, 8/2/07)


Giving kids new outlets, unplugged and even outdoors (USA Today, 7/30/07)


Fury over 'violent' robot gift for kids (Daily Mirror, 7/27/07)


New Barbies don't just have outfits - they have docking stations (International Herald Tribune, 7/23/07)


Violent shows aim toys at little kids (Ft. Worth Star-Telegram, 7/10/07)


'Spider-Man,' 'Transformers' and 'Pirates' toys battle for boys' attention (LA Times, 6/12/07)


Play sites offer safe fun — and lucrative advertising space (International Herald Tribune, 6/6/07)


Toymakers use Spidey senses (Toronto Star, 5/4/07)


How the internet is creating a generation of lonely children (5/4/07)


Bettelheim and the Importance of Play (American Chronicle, 4/9/07)


Marketing play: Game of Life really does take Visa  (USA Today, 3/8/07)


Toy Makers Hit It Big With Burger King Deal (3/6/07)


Toy companies are playing Internet game for all it's worth (AP, 2/18/07)


Toy Fair Resembles CES for Kids (Wired, 2/14/07)


Kids don't get building blocks of learning from high-tech play (Boston Globe, 12/2/06)


Classic building blocks beat media (Winnipeg Free Press, 11/10/06)


Would You Like Fries With That Monopoly Game?


Playing up playtime: It’s kids’ learning gift (Kansas City Star, 9/6/06)


As Pop Music Seeks New Sales, the Pussycat Dolls Head to Toyland  (New York Times, 4/17/06)


Children's Demands for Toys and Food Increase With TV Time, Researchers Say (San Francisco Chronicle, 4/4/06)


Courting Kids, Networks Aim Younger (TelevisionWeek, 2/20/06)


Toy-makers jump on iPod fad (Associated Press, 2/15/06)


These toys are to cry for (Miami Herald, 2/4/06)


In Tots' TV Shows, A Booming Market, Toys Get Top Billing (Wall St. Journal, 1/27/06)


Fisher-Price tackles electronics with KidTronics (Reuters, 1/23/06)


How We Took the Child Out of Childhood (New York Times, 1/08/06)



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