Six Flags Announces Multi-Brand Partnership with Kraft Foods
Food Business Review
April 8, 2008
Six Flags, a regional
theme park company, has announced a multi-brand
partnership with Kraft Foods highlighting selected
brands including Nabisco 100 Calorie Packs, CornNuts and
Lunchables Lunch Combinations.
The companies will collaborate on co-branded marketing initiatives designed to increase attendance at Six Flags and drive product purchase for the Kraft brands. These programs will activate consumers through multiple platforms including in-park, on grocers’ shelves and through traditional and digital media.
The alliance will also provide Nabisco 100 Calorie Packs, CornNuts and Lunchables content and advertising integration across the Six Flags Media Networks, as well as product sampling and event sponsorships.
David McKillips, vice president of corporate alliance for Six Flags, said: “This partnership ushers in another highly recognizable brand into the Six Flags Media Networks, a proven media solution to reach consumers in the increasingly fragmented environment marketers operate in today.”