New York wants the movie industry to butt out of kids' lives
February 19, 2008
ALBANY, N.Y. - New York health officials don't want kids
to imitate celebrities who smoke in movies and they're
spending $800,000 trying to change the way movies are
rated when actors light up.
With full page ads in the New York Times and the Wall Street Journal, the state Health Department is encouraging the movie industry to consider smoking - along with nudity and violence - when applying ratings.
State Health Commissioner Dr. Richard Daines thinks cigarettes merit an 'R' rating, restricting the admittance of children under 18.
Daines wrote to the chief executive officers of six major motion picture studios and to the president of the Motion Picture Association of America, asking them to reduce children's' exposure to smoking on-screen.