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This page contains articles about marketers' newest strategies to advertise to children. The views expressed in these articles do not necessary reflect the opinion of CCFC. Click here for articles by CCFC coalition members. Click here for CCFC Press Releases.  For press inquires, or to be added to CCFC's press list, please contact Josh Golin at 617.278-4172 or josh<at>commercialfreechildhood.org

 

 

2010

Give Advertainment the Boot
Boston Globe, October 12, 2010

A Children's Channel Retools
New York Times, October 10, 2010

New Kids' TV Channel Raises Product Placement Concerns
L.A. Times, October 5, 2010

On the Web, Children Face Intensive Tracking
Wall Street Journal, September 17, 2010

Back to School With PepsiCo Stealth Marketing?
CCFC Blog, August 31, 2010

Today is the First Day of Kmart's Marketing Assault on Children
CCFC Blog, August 31, 2010

90% of "Tweens" Play Online Games; Deemed "Sweet Spot" for Advertisers
PR Web (M2 Research), August 18, 2010

Aisle by Aisle, an App That Pushes Bargains
New York Times, August 17, 2010

False Connections
MediaPost, August 16, 2010

Barbie Joins Foursquare
Mashable, July 15, 2010

Showing TV, and Commercials, on the Shelves and in the Aisles
New York Times, June 15, 2010

Unconscious Buying
Neuroscience Marketing, June 11, 2010

App Craze Among Kids a Challenge for Advertisers
ClickZ, June 10, 2010

Brand Awareness Comes As Part of Growing Up
Media Week, June 10, 2010

Brand-conscious and Young: Your New Market
Media Week, June 10, 2010

Cellphone in New Role: Loyalty Card
New York Times, May 31, 2010

Social Networking Site iTwixie Seeks Tween Girls' Marketing Input
Pittsburgh Business Times, May 28, 2010

Teens Willing to Friend Brands
Virtual Worlds News, April 26, 2010

'Iron Man 2' Sparks $100M Marketing Bonanza
Advertising Age, April 19, 2010

Kiddie, Can You Spare a Dime?
Creators.com, April 15, 2010

What Kids Know: McDonald's, Toyota, Disney
ABC News, April 12, 2010

Look, Kids: A Way to Slip Pokemon Past Mom
New York Times, March 18, 2010

NBC, Dr Pepper Manage to Blur Commerce, Content Even More
Advertising Age, March 16, 2010

Teen Girls Say Pink Camel in Cigarette Ads Caught Their Eye
Business Week, March 15, 2010

Ads Might Be Looking at You
San Jose Mercury News, March 15, 2010

Cross-promotions Replace TV Junk Food Advertising
Australian Food News, March 3, 2010

Kids and Advertising: Mommy That's My Bestest Brand
The Globe and Mail, March 1, 2010

Neural Advertising: The Sounds We Can't Resist
Time, February 22, 2010

Once Skeptics, Brands Drink the Facebook Kool-Aid
Ad Age, February 22, 2010

Child 'Mini-Marketeers' Paid by Junk Food Firms to Secretly Push Products Among Their Friends
Mail Online, February 15, 2010

A Fine Line When Ads and Children Mix
New York Times, February 14, 2010

Buy Now, Pay Later (Maybe With Your Allowance)
New York Times, February 6, 2010

Targeted Product Placements from Xerox
Product Placement News, January 27, 2010

"Spellcasters": The Hunt for the "Buy-Button" in Your Brain
Brand Channel, January 22, 2010

Whoppers and Beer: Burger King's Latest Innovation
Brand Channel, January 22, 2010

Alcohol Industry is 'Targeting Young People' (UK)
The Guardian, January 21, 2010

2009

In the Pink: Challenging Toy Industry's Gender-Stereotyped Marketing
Scotsman News, December 12, 2009

Top-Sellers Show How Marketing Toys Has Shifted to a More Subconscious Approach
Wales Online, December 2, 2009

Disney to Debut First Branded-Entertainment Program Online
Advertising Age, November 19, 2009

New Brand-Based Online World for Kids: 'Kung-Fu Panda World'
USA Today, November 9, 2009

New Study: Alcohol Advertising on Boston's Public Transportation
CMCH, November 9, 2009

Vigilant Parents Say They Are Often Unaware of Marketing Techniques That Draw Kids, Teens
ABC News, November 1, 2009

Mighty Market Force "Power Tweens" Merit Their Own Convention
Philadelphia Inquirer, October 21, 2009

Need a Pothole Filled in Your City? Call KFC
Advertising Age, March 25, 2009

Advertisers Get a Trove of Clues in Smartphones
The New York Times, March 11, 2009

2008

Mountain Dew Sets Its Sights on Video-Game Market
Advertising Age, December 11, 2008

TSA Allows Ads In Bins Across U.S.
USA TODAY, November 4, 2008

Titan To Fit US Buses With Digital Ad Screens
Brand Republic, October 20, 2008

 

Ads to The Rescue as Distraction From Root Canals
Associated Press, October 7, 2008

 

Fly Right: Ads On Airline Trays Enjoy High Recall
MediaPost, September 26, 2008

 

Advertising on Amber Alert signs?
ABC News, September 24, 2008

 

Study: Gamers Respond to Ads

AdWeek, September 15, 2008

 

JCPenney Chimes In With Disney On 'High School Musical 3'

Media Post, September 11, 2008

 

Back-to-School Brands Cash In On Virtual Goods

Media Post, September 8, 2008

 

Are the Army's New Marketing Tactics a Little too Kid-Friendly?

Advertising Age, September 8, 2008

 

Advertising on high school IDs off table, for now

The Missoulan, September 2, 2008

 

Sara Lee Sells Whole Grain Image To Teens

MediaPost, August 28, 2008

 

Nick Dials in Wireless With iCarly Buy

MediaWeek, August 25 2008

 

Disney Dialing Up Kids Again
Forbes, August 20, 2008

 

Retailers 'Sell' to Young Virtually
The Wall Street Journal, August 19th, 2008

 

How Marketing is Taking Over the Film Industry

The Independent, August 15, 2008

 

Ads Coming Soon to a Phone Near You

PCMag.com, August 15, 2008

 

Crying Foul over Online Junk Food Marketing

Business Week,  August 12, 2008

 

The Battle for the Lower Third

Broadcasting & Cable, August 12th, 2008

 

Retailers know texting is the totally best way to reach teens

St. Petersburg Times, August 10, 2008

 

I want my [your brand here] MTV

Time Out Chicago, August 7, 2008

 

Study: Tweens Search For Products Online, Get Parents To Buy Them In Store

MediaPost, August 6, 2008

 

Marketers sneak into pop songs

Marketplace, August 5, 2008

 

Book publisher Alloy Entertainment takes its teen literature into TV and movies

Los Angeles Times, August 2, 2008

 

Summer Silliness Brings a Pizza Field and a Giant Oreo

New York Times, August 1, 2008

 

One in Five Marketers Bought Ads in Return for News Coverage

Media Buyer Planner, July 31, 2008

 

Kmart Gets Kids to Create Ads

PROMO Magazine, July 24, 2008

 

Chew on This: Hit Song Is a Gum Jingle

July 28, 2008

 

Ad Nauseam: How far is too far?

July 25, 2008

 

Embedded TV Ads: Here Comes the Spin

July 25, 2008

 

A Product’s Place Is on the Set

New York Times, July 22, 2008

 

'Wall-E' Gives Glimpse of Product Placement's Future

Advertising Age, July 17, 2008

 

Atari Creator Says Games Fertile Ground for Marketers

Advertising Age, July 9, 2008

 

MTV Pushes iTV Ads in Cadbury Campaign

Promo Xtra, July 8, 2008

 

Whichever Screen, People Are Watching

New York Times, July 8, 2008

 

It’s American Brandstand: Marketers Underwrite Performers

New York Times, July 7, 2008

 

What teens want

Sydney Morning Herald, July 7, 2008

 

Perfect storm: Kids, phones, ads, free

Media Life, June 30, 2008

 

In Overhaul, Disney.com Seeks a Path to More Fun

New York Times, June 25, 2008

 

Study: Teens dropping rags, radio for web, games, and TV

Ars Technica, June 20, 2008

 

Nestlé Joins Gaming World to Sell Water

Advertising Age, June 22, 2008

 

Stealth campaigns keep kids craving

New Zealand Herald, June 21, 2008

 

In the Licensing Biz, Nostalgia is the Future

Brandweek, June 18, 2008

 

Camp couture: Summit offers fashion camp for girls

Voice Tribune, June 18, 2008

 

Watch Dogs Warn FCC about Trojan Horse Ads

Broadcasting & Cable, June 19, 2008

 

Sneaker wars are shifting to the smaller sizes

Boston Globe, June 18, 2008

 

Chloe, it's Jack. Who does our phones?'

The Guardian (UK), June 16, 2008

 

Army Imitates Apple To Draw New Recruits

Brandweek, June 13, 2008

 

Mall tours are going digital

Advertising Age, 6/12/08

 

Up Next, a Show From Our Sponsor

New York Times, 6/12/08

 

Childhood for sale on Alloy website

Upstate Today, 6/12/08

 

Beloved Characters as Reimagined for the 21st Century

New York Times, 6/11/08

 

Virtual Greats creates Web celebs

Variety, 6/9/08

 

7-Eleven, Kmart, Burger King, Push 'Hulk'

Promo, 6/10/08

 

Six Flags Readies 'Fun Park' Video Game

Advertising Age, 5/4/08

 

Crayons to Push ‘Pink Lemonade Brigade’

Promo, 6/5/08

 

Sony's PS3 to Get In-Game Ads

Wall Street Journal, 6/4/08

 

Slim Jim Gets ‘Spicy’ with Interactive Campaign

Promo, 6/4/08

 

Safeway and Looney Tunes Food

Forbes, 6/4/08

 

Putting products before plot?

Marketplace, 5/30/08

 

Ads rife at MTV Movie Awards

Toronto Star, 6/2/08

 

Are ads on children's social networking sites harmless child's play or virtual insanity?

The Independent, 6/2/08

 

Buzz Lightyear Takes Off on NASA Educational Mission (Promo, 5/30/08)

 

Disney Set to Blanket the Nation With 'Camp Rock' Promos (Advertising Age, 5/29/08)

 

Entering Virtual Worlds for Real-Life Pitches (New York Times, 5/29/08)

 

Mom, Can I Have My Virtual Allowance? (Advertising Age, 5/23/08)

 

Cheetos Ads That Promote 'Random Acts' Are Irresponsible (Advertising Age, 5/26/08)

 

A barrage of movie ads is headed your kids' way (Seattle PI, 5/25/08)

 

AT&T a Text Winner in “Idol” Season Seven (Promo, 5/27/08)

 

Firms finding text messaging is gr8 way to reach teens (Los Angeles Times, 5/23/08)

 

American Idol's Ads Infinitum (Business Week, 5/22/08)

 

The Hello Kitty phone is coming . . . your daughter will want one (The Times, 5/20/08)

 

WWE Throws Hat in Children's Ring (Adweek, 5/19/08)

 

Mountain Dew's 'Willy the Hillbilly' Goes Mobile (Brandweek, 5/16/08)

 

Disney set to launch mobile 'tween' social network (Globe and Mail, 5/15/08)

 

New Balance Takes a Walk on 'Sesame Street' (Brandweek, 5/12/08)

 

MTV Plans to Increase Its Blending of Ads and Shows (New York Times, 5/8/08)

 

Marketers find success catering to kids under 10 (ThePacker.com, 5/7/08)

 

Latest Rage At The Upfronts: Ads That Don't Look Like Ads (Brandweek, 5/5/08)

 

Commercials cause concern in the virtual Barbie world (Financial Times, 5/2/08)

 

'The Hills' Is Alive (AdWeek, 5/5/08)

 

U.K. Cracks Down on Word-of-Mouth With Tough Restrictions (Advertising Age, 4/28/08)

 

A Zoo by Any Other Name? (Los Angeles Business Journal, 4/28/08)

 

Attention-Deficit Advertising (BusinessWeek, 4/24/2008)

 

Brands, Start Your Marketing Engines (Advertising Age, 4/24/08)

 

Burger King Brands Subscription Mobile Games (Promo Magazine, 4/24/08)

 

Marketers whip up a storm of Indiana Jones tie-ins (USA Today, 4/21/08)

 

Movie Tie-Ins Coming Soon to Everywhere Near You (Advertising Age, 4/17/08)

 

Marketers Using Song Hooks to Snag Tweens (Advertising Age, 4/17/08)

 

Big retailers seek teens (and parents) (USA Today, 4/14/08)

 

Is Earth Day the New Christmas? (Advertising Age, 4/10/08)

 

SpongeBob is the real threat to our kids online (The Guardian UK, 4/10/08)

 

CBS Forms Special Ad Division for Brand Integrations (Advertising Age, 4/10/08)

 

Skip In Time: New Research Service Targets Kids (Media Daily News, 4/11/08)

 

Personal care product marketers reach for a teeny edge (Los Angeles Times, 4/2/08)

 

In-Game Ad Network Taps Into Virtual Worlds (The ClickZ Network, 4/7/08)

 

Kids enter WWE ring (Variety, 3/23/08)

 

Schools raise extra funds through business sponsors (South Carolina Bureau, 3/23/08)

 

Another Thing The Doctor Ordered (Business Week, 3/17/08)

 

High Schools Add Classes Scripted By Corporations (The Wall Street Journal, 3/6/08)

 

Product Placement in Songs More Intentional Than We Know (Exclaim News, 3/13/08)

 

MTV, Doritos Partner for Reality Series (Promo, 3/14/08)

 

Smallville Product Placement Hits New Low (About.com, 3/16/08)

 

Pepsi to Launch Internet Series (The Hollywood Reporter, 3/17/08)

 

Online Games by the Hundreds, With Tie-Ins (New York Times, 3/18/08)

 

Kid-Targeted Ad Deal Counts on "Nag Factor" (Next Generation, 3/17/08)

 

Are books for kids where little ideas - or big brands - grow? (Age, 3/16/08)

 

When a Corporate Donation Raises Protests (New York Times, 3/12/08)

 

Cut Abercrombie name from ER, advocates say (Associate Press, 3/11/08)

 

Concern in Europe on Cellphone Ads for Children (New York Times, 3/8/08)

 

Do you know where your children are? Probably playing in a virtual world (The Canadian Press, 2/29/08)

 

Nickelodeon Sees Digital Dollars Surge on 'Multi-Splatform' Approach (Advertising Age, 2/25/08)

 

FTC Focuses on Mobile Marketing (Kid Ad Law, 2/21/08)

 

Ads Mesmerize Mall Shoppers - And Me (Marketing Daily, 2/20/08)

 

In Books for Young, Two Views on Product Placement (New York Times, 2/19/08)

 

Disney goes ad-funded with new mobile portal (Pocket Gamer, 2/14/08)

 

Branded Entertainment Will Continue to Grow (Advertising Age, 2/14/08)

 

The Game's the Thing at MTV Networks (Business Week, 2/7/08)

 

Nickelodeon sells families on cruises with SpongeBob (USA Today, 1/28/08)

 

Mountain Dew Makes MMO More Than Just a Game (Advertising Age, 1/28/08)

 

EA to offer ad-funded video game on Internet (Bloomberg News, 1/22/08)

 

Multiple platforms are 'holy grail' of gaming (The National Post, 1/21/08)

 

The New Focus Groups: Online Networks (Wall Street Journal, 1/14/08)

 

Junk food firms use web to lure children (UK Telegraph, 1/1/08)

2007

Shop by phone gets new meaning (USA Today, 12/19/07)

 

Top Online Advertiser Making a Raw Impression (ClickZ Network, 12/17/07)

 

Ad interaction gaining traction (Sun-Times, 12/16/07)

 

Stealth marketing concerns over kids online sites (CBS 5, KPIX, 11/30/07)

 

Putting the 'I' in viral makes web ads infectious (Brandweek, 12/3/07)

 

PlayStation's game plan: scale ad rates for videos (Adweek, 12/3/07)

 

Dr Pepper intros advergame for the iPhone (Marketing Daily, 11/6/07)

 

Congressmen Tackle Product Placement (TV Week, 9/27/07)

 

Facebook Gets Personal With Ad Targeting Plan (Wall Street Journal, 8/24/07

 

A brand-new batch of cell phones takes aim at kids as young as 5 (Business Week, 8/13/07)

 

We are coming for your children (The Guardian, 7/31/07)

 

Soon, Cell Phones Will Tap Into In-Store Marketing (Media Post, 7/25/07)

 

Virtual Worlds Aren't Just for Reaching Adults Anymore (Click Z, 7/05/07)

 

Marketing health (San Francisco Chronicle, 6/22/07)

 

Promoting a Thirst for Sprite in Teenage Cellphone Users (New York Times, 6/7/07)

 

FTC Urged To Probe Digital Food Marketing To Kids (Media Post, 5/17/07)

 

Digital Billboards That Turn Your Head (Washington Post, 5/3/07)

 

Marketing's Brave New World at Mix07 (EarthWebNews, 5/2/07)

 

The Marketers Have Your Ear (Boston Globe, 4/24/07)

 

Gimme an Ad! Brands Lure Cheerleaders (Wall Street Journal, 4/19/07)

 

Word on the Street (Time, 4/18/07)

 

The Sell-Phone Revolution (Business Week, 4/18/07)

 

KFC Generates Buzzz (NY Post, 4/12/07)

 

SeaWorld jumps on a movie's bandwagon, hoping to capitalize (Knight-Ridder, 4/11/07)

 

Teens targeted with cellphone-based marketing (USA Today, 3/20/07)

 

Marketing play: Game of Life really does take Visa a (USA Today, 3/8/07)

 

Cell Phone Makers Accused of Tween Targeting (Australian IT, 2/19/07)

 

Kids' TV faces new Net restrictions (CNet News.com, 1/24/07)

2006

In-Game Ads Burrow Deeper (Wired, 10/5/06)

 

Critics riled that teen book plugs makeup (Hartford Courant, 10/1/06)

 

Selling a book by its CoverGirl (Denver Post, 9/17/06)

 

Product placement to triple (BBC, 8/18/06)

 

Coming Soon to Cellphone Screens -- More Ads Than Ever (Wall St. Journal, 8/16/06)

 

Mobile TV is a hit with children looking to share clips with friends (Brand Republic, 7/10/06)

 

Marketers pursue kids ad nauseam (Chicago Sun-Times, 6/14/06)

 

PC In-Game Advertising Revenue to Top $400 Million by 2009 (MediaBuyerPlanner, 6/14/06)

 

Hey, Kid, You Want to Buy a Toyota Scion? (New York Times, 6/14/06)

 

Product Placement Deals Make Leap From Film to Books (New York Times, 6/12/06)

 

M&M math for fat kids (La Times, 5/15/06)

 

Look -- Up in the Sky! Product Placement! (Wall St. Journal, 4/18/06)

 

Burger King's 'King' to Star in Video Games (Advertising Age, 4/14/06)

 

Product placements creep into children's entertainment (Gannet, 2/28/06)

 

Kids And Neopets: Who's Getting Fed? (CBS.com, 2/9/06)

 

A 'Curious' promo strategy for monkey cartoon (Reuters, 2/7/06)

 

Anywhere the Eye Can See, It’s Likely to See an Ad (New York Times, 1/15/07)

 

Six Strategies Marketers Use to Get  Kids to Want Stuff Bad (USA Today, 11/22/06)

 

Big Marketers Smell Money in Scent Technology (AdAge.com, 10/31/06)

 

Burger King Movie in the Works (AdAge.com, 7/10/06)

 

Coke slots in extras to new machines (Financial Times, 6/26/06)

 

Product Placement Deals Make Leap From Film to Books (New York Times, 6/12/06)

 

Listen up: No radio (Boston Globe, 6/10/06)

 

Mansfield pulls plug on Bus Radio (Sun Chronicle, 6/5/06)

 

The Next Niche: School Bus Ads (Washington Post, 6/4/06)

 

Word Games (Brand Week, 4/26/06)

 

Look -- Up in the Sky! Product Placement! (Wall St. Journal, 4/18/06)

 

Burger King's 'King' to Star in Video Games (Advertising Age, 4/14/06)

 

From sports events to book characters, all is for sale (Atlanta Journal Constitution, 3/19/06)

 

Hot new market for cellphones: young kids (Seattle Times, 2/23/06)

 

McDonald's and Disney: Fat and Happy (Philadelphia Daily News, 2/10/06)

 

Burger King to send extended ad to customers of Sprint phone video (USA Today, 1/20/06)

     

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