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Marketing in Schools                                                                  Subscribe to CCFC Headlines








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Marketing In Schools

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Advertising Regulation


This page contains articles about the marketing in schools. The views expressed in these articles do not necessary reflect the opinion of CCFC. Click here for articles by CCFC coalition members. Click here for CCFC Press Releases.  For press inquires, or to be added to CCFC's press list, please contact Josh Golin at 617.278-4172 or josh<at>




Scholastic and SunnyD's Shocking School Spree
CCFC Blog, October 12, 2010

Ads May Roll Out on N.J. School Buses
WHYY News Radio, October 11, 2010

For Pupils, a Note and Ad from School
Boston Globe, October 1, 2010

Advocates Debate Using Advertising in Schools to Raise Funds in Budget Crisis
Fox News, September 27, 2010

Schools Seek Extra Cash Through Campus Ads
Associated Press, September 19, 2010

N.J. Assembly Committee Displaying Ads on School Buses
The Star-Ledger, September 17, 2010

A Tale of Two School Districts: Approaches to In-School Ads
CCFC Blog, September 16, 2010

Sell Our Kids To Advertisers? No Thanks, Says San Diego
CCFC Blog, September 15, 2010

This Science Lesson Brought to You By...
CCFC Blog, September 14, 2010

Back to School With PepsiCo Stealth Marketing?
CCFC Blog, August 31, 2010

Today is the First Day of Kmart's Marketing Assault on Children
CCFC Blog, August 31, 2010

Will Schools Follow New PepsiCo Beverage Guidelines Even If Students Want Mountain Dew?
CCFC Blog, August 15, 2010

Thinking About Allowing Advertising in Your School? Do Your Homework
CCFC Blog, August 13, 2010

Twin Cities: This Education Brought to You By...?
Pioneer Press, August 7, 2010

Sweetwater Opens Campuses to Corporate Ads
San Diego Union-Tribune, August 1, 2010

The Next Bus Radio?
CCFC Blog, June 23, 2010

Garland School Bus Discipline Idea: Sit Down, Watch the Video
Dallas Morning News, June 19, 2010

Sugary Sports Drinks: Soon Leaving a School Near You?
LA Times, June 16, 2010

School Prays for Help: Towns Tap Businesses, Churches to Shore Up Budgets
Wall Street Journal, June 14, 2010

World of Adcraft
Slate Magazine, May 10, 2010

Despite Press Releases, PepsiCo Not Abandoning Schools, March 20, 2010

Could School Bus Ads Save School Budgets?
ABC News, March 19, 2010

More Towns Seeking Sponsors, Ads to Balance Books
Boston Globe, February 28, 2010

Bill Would Allow Ads on School Buses
Salt Lake Tribune, February 15, 2010

A Fine Line When Ads and Children Mix
New York Times, February 14, 2010

Bill Before Legislature Would Allow Ads on School Buses
Peninsula Daily News, January 31, 2010


Vigilant Parents Say They Are Often Unaware of Marketing Techniques That Draw Kids, Teens
ABC News, November 1, 2009

Scholastic Markets Goosebumps Everywhere Kids Look
KidScreen, October 13, 2009

Manatee Schools May Go Corporate
Herald Tribune, October 8, 2009

Schoolhouse Marketing Continues Unabated
Education and the Public Interest Center, October 6, 2009

BusRadio Controversy Ends Quickly, Quietly Along with Firm's Operations
Nashua Telegraph, October 1, 2009

Bus Radio Pulls the Plug
Media Life Magazine, September 30, 2009

Food Industry Seeks to Maintain Junk Food Marketing in Schools
CSPI, September 23, 2009

School Ads: No Sale
Orlando Sentinel, September 22, 2009

FCC Gives BusRadio a Paddling Over Ads
LA Times, September 8, 2009

Cash Strapped California Schools Seek Sponsors to Raise Funds
LA Times, September 7, 2009

Using Milk-Carton Ads to Build Strong Brands
The New York Times, August 27, 2009

CBS News to Target Students
Variety, July 21, 2009

Your Name Here: Springfield School Auctions Naming Rights for Football Field
The Star-Ledger, July 15, 2009

Advertising Broadcasts on School Busses Run Into Static
The Denver Post, July 3, 2009

Your Company's Name Here...
Union-Tribune, June 24, 2009

Teachers Snub Scholastic's Toys
USA Today, June 7, 2009

Marketers Build Brand Loyalty In Schools
Marketplace, April 22, 2009

Idaho Teacher Sells Advertising Space on Tests
The Associated Press, March 25, 2009

Money-Hungry Schools Getting Down to Business
The Washington Post, March 13, 2009

School Districts Should Pull Plug on BusRadio
The Denver Post, March 8, 2009

School BusRadio Gets Mixed Signals
The Denver Post, March 5, 2009

Advertising On School Busses? Not Buying It
Providence Journal, February 10, 2009

Scholastic Accused of Misusing Book Clubs
New York Times, February 10, 2009

Your Client's Ad in Public Schools
Media Life Magazine, January 20, 2009


Legislation Would Turn New Jersey School Buses into Billboards
Press of Atlantic City, December 15, 2008

School Bus Service No Music to Some Parents' Ears
The Washington Post, December 11, 2008

Funds Sliced, Teacher Sells Ads On Tests
Union-Tribune, November 22, 2008


Class, Pay Attention To This Message From Our Sponsor, October 18, 2008


Apple Unveils 'Field Trip' Program for Kids
MacNN, October 8, 2008


Sun Prairie To Consider Selling Naming Rights To School Facilities
Channel 3000, October 1, 2008


Ditch The Characters For The Classics
The Tampa Tribune, September 26, 2008


Today's Lesson: Selling Teenagers on Benefits of Milk
The New York Times, September 26, 2008


Schoolhouse Rocks With Milk Rocks

Brandweek, Sept 22, 2008


Distributor Gives Bratz the Boot

Winnipeg Free Press, September 18, 2008


BusRadio Proposal Should Be Silenced

The Nashua Telegraph, September 16, 2008


Strapped for Cash, Schools Eye Bus Ads
Advertisng Age, September 15, 2008


Ads Banned on South Carolina School Buses, September 10, 2008


Toxic Beverly Hills

Patriot Post, September 7, 2007


PBS characters promote produce in Florida schools

The Packer, September 4, 2008


Advertising on high school IDs off table, for now

The Missoulan, September 2, 2008


Humble ISD pins hopes on school bus ads

Houston Chronicle, August 21, 2008


State schools used branding ads to get corporate funding

The Courier-Mail, August 11, 2008


NCAA Says It Won't Tighten Rules on Beer Ads

Advertising Age, August 7, 2008


Schools Seek Ads for Sports

Boston Globe, July 31, 2008


JCPenney Creates Online Game for College Girls

PROMO Magazine, July 29, 2008


BusRadio gains industry ratings, criticism for pushing ads on kids

Boston Herald, July 8, 2008


Schools Consider Deal With Coke

the Star Phoenix, 6/10/08


Beyond The Bake Sale: School Fundraisers Raising Their Sights

Hartford Courant, 6/9/08


Commerce in schools put under spotlight, 5/19/08


Commercial side of school book fairs prompts concerns

Natick Bulletin, 5/15/08


It's time Seminole's School Board pulled the plug on Bus Radio and its ads

Orlando Sentinel, 5/11/08


Show could be over for Bus Radio on Seminole County school buses

Orlando Sentinel, 5/8/08


Trading kids' health for school revenue

The Beaufort Gazette, 4/10/08


Schools raise extra funds through business sponsors (South Carolina Bureau, 3/23/08)


School board may ban energy drinks (Miami Herald, 3/23/08)


High Schools Add Classes Scripted By Corporations (The Wall Street Journal, 3/6/08)


Don't hold children hostage to ads (Island Packet, 3/2/08)


School bus ads generate cash, criticism (North Jersey Record, 2/22/08)


Dade Schools Eye Advertising Revenue (Miami Herald, 2/13/08)


Schools shouldn't sell kids' attention to highest bidders (The State, 2/13/08)


Critics claim radio program on school buses is dangerous for kids (Catholic News Agency, 2/13/08)


Which? quits 'marketing in schools' Government advisory team (Marketing Week, 2/6/08)


School Buses Latest Victim of Ad Creep (Brandweek, 2/4/08)


Restaurant Fundraiser A McShock For Official (Washington Post, 2/3/2008)


BusRadio suspended in one school district, starts in another (9 News Colorado, 2/1/08)


Parents, teachers shocked at Scholastic 'R-rated' Valentine's cards (Globe and Mail, 1/31/08)


No School Bus Ads (Myrtle Beach Online, 1/28/08)


McDonald's was right to pull plug on Happy Meals promotion (Orlando Sentinel, 1/21/08)


McDonald's Ending Promotion on Jackets of Children's Report Cards (New York Times 1/18/08)


Schools should ditch partnerships with McDonald's (Tucson Citizen, 1/2/08)


Bus driver questions satellite radio service for children (Archdiocese of Denver, 12/12/2007)


Parents concerned over advertising on BusRadio (News 13, Central Florida, 12/3/07)


Channel One: New owner, old issues (Advertising Age, 11/26/07)


BusRadio opens to kids' mixed reviews (Orlando Sentinel, 11/23/07)


Dispute over push to get social Web sites in classroom (Union Leader Correspondent, 11/23/07)


Can advertising save our schools? (Esquire, 11/20/07)


NYC schools: chattering classes? (Advertising Age, 11/19/07)


Educators weigh merits of social network sites (LA Times, 11/19/07)


Why is the National School Boards Association Selling Kids on MySpace? (CCFC Press Release)


This historical fact brought to you by Hyundai (Advertising Age, 11/15/07)


Under green guise, Unilever brands elementary schoolchildren (Environmental Leader, 10/11/07)


Seminole's school buses should be delivering students, not radio advertising (Orlando Sentinal, 10/11/07)


How did board allow BusRadio onboard? (Union Tribune, 10/11/07)


Palm Beach County schools consider BusRadio (South Florida Sun Sentinel, 10/10/07)


Who knows your student? From marketers to the military, kids' info is in demand  (County Courrier, 8/30/07)


What Exactly Are NBC, Alloy Getting Into With Channel One Deals? (AdAge 7/16/07)


NBC, Channel One classmates (7/09/07)


P.V. ponders Bus Radio, billed as alternative to raunchy drive-time fare (Santa Cruz Sentinel, 6/12/07)


Marketers Are Joining the Varsity (New York Times, 6/11/07)


Mass. lawmakers weigh ban on all marketing in schools (AP, 6/3/2007)


Women take their fight against school ads to Boston (Worcester Star-Telegram, 5/31/07)


Louisville school board drops proposal for bus radios (Louisville Courier-Journal, 5/22/07)


Louisville schools may add music, ads on buses (Louisville Courier-Journal, 5/21/07)


Can BusRadio deal; it's a marketing ploy (Nashua Telegraph, 4/29/07)


Humiliating Deal Lands Channel One In Alloyland (Obligation, Inc, 4/23/07)


Kicked Out of Class: Primedia Sheds In-School Net Channel One (, 4/23/07)


Nashua Board tunes in to Bus Radio (Nashua Telegraph, 4/19/07)


A deal with the devil:  Schools unable to alter soda contracts (Toldeo Blade, 4/1/07)


Critics target Pizza Hut BOOKIt! Program (3/2/07)


Parents push to boot Bratz books from Scholastic fairs (CanWest, 2/28/07)


Commercial marketing in schools may discourage healthy nutrition environment (Penn State Live, 12/13/06)


McDonald's trying a new play on PlayPlace (Chicago Tribune, 12/2/06)


Why would the World's Largest Science Teacher's Organization Ignore Climate Change Education? (Common Dreams, 11/28/06)


Taking consumerism out of school book fairs (Boston Globe, 11/20/06)


Schools stall BusRadio (Taunton Gazette, 9/21/06)


School buses in 11 states tune in to radio programming aimed at kids (USA Today, 9/17/06)


Ads coming to textbooks (AP 8/15/06)


Procter & Gamble Takes Tampax Into the Classroom (Brandweek, 8/14/06)


Sodas win over health in public schools (Mississippi Clarion Ledger, 7/25/06)


The "Other" Child Predators: Advertisers (, 7/9/06)


Corporate Money in School Sports Favors Boys, May Violate Law (The NewStandard, 6/26/06)


Listen up: No radio (Boston Globe, 6/10/06)


Mansfield pulls plug on Bus Radio (Sun Chronicle, 6/5/06)


The Next Niche: School Bus Ads (Washington Post, 6/4/06)


Schools Selling Ads, Raising Funds to Pay for Basics, Study Warns (CBC, 5/15/06)


M&M math for fat kids (La Times, 5/15/05)


Bill Strikes at Low-Nutrition Foods in School (New York Times, 4/6/06)


Study: Students Remember More Channel One Ads Than News (Associated Press, 3/5/06)



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