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Disney brands milk


Gary Rusak

KidScreen Daily
April 17, 2008


From the It Was Only a Matter of Time file, Disney Consumer Products has inked a deal with Stremicks Heritage Foods to produce a new milk beverage, Little Einstein Milk.

The milk is rBST hormone-free and meets Disney's new food guidelines, which were announced in late-2006.The Disney Little Einstein milk is the first product line to launch as part of a series of healthy dairy and non-diary beverages currently in development by Disney and Heritage.

The milk is now available in US grocery stores in 64-ounce packages and comes in low-fat 1% and reduced fat 2% varieties.


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