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MARKETING TO BABIES AND TODDLERS                               Subscribe to CCFC Headlines








CCFC in the News



Babies and Toddlers


Food and Obesity

Toys and Play

Marketing In Schools

Media Violence

Marketer Strategies

Body Image

Advertising Regulation


This page contains articles about marketing to babies and toddlers. The views expressed in these articles do not necessary reflect the opinion of CCFC. Click here for articles by CCFC coalition members. Click here for CCFC Press Releases.  For press inquires, or to be added to CCFC's press list, please contact Josh Golin at 617.278-4172 or josh<at>




Psychiatrist Departs After Baby Einstein Controversy
New York Times, July 1, 2010

Baby Geniuses
Forbes, June 24, 2010

Toddler TV Linked to Low Math Scores: Study
CBC News, May 4, 2010

Angering the Mouse: Did a Pioneering Children's Advocacy Group Pay the Price for Taking on Disney?
Valley Advocate, March 18, 2009

After Victory Over Disney, Group [CCFC] Loses Its Lease
New York Times, March 9, 2009

Marketing Works on Preschoolers: Study
CBC News, March 2, 2010

Kids and Advertising: Mommy That's My Bestest Brand
The Globe and Mail, March 1, 2010

Hey, Kids, Look! Look! Over here! Buy This Food-Like Product! Kids! Yoo-hoo!
LA Times, February 25, 2010

Disney Unable to Turn Babies Into Einsteins
Courthouse News Service, January 28, 2010


Baby-by-Number: Parents' New Obsession With Data
Wired Science, December 14, 2009

DVDs for Toddlers Poorly Designed: Study
ABC News, December 9, 2009

Tech-Savvy Teaching Methods Bringing Change to Preschool Setting
Eden Prairie News, December 2, 2009

No Einsteins?, December 1, 2009

Study: Kids Watching Hours of TV at Home Daycare
The Associated Press, November 23, 2009

Television Time a Health Hazard for Children
The Oregonian, November 22, 2009

TV May Increase Aggression in Toddlers
USA Today, November 2, 2009

Disney Isn't Smart About Baby Einstein Response
MediaPost, November 2, 2009

Targeting Tots Could Build Lifelong Brand Recognition: Study
Montreal Gazette, October 23, 2009

No Einstein in Your Crib? Get a Refund
New York Times, October 24, 2009

Disney Expands its "Baby Einstein" Refunds
CBS News, October 24, 2009

Disney Expands Refunds on 'Baby Einstein' DVDs
Associated Press, October 23, 2009

All the Single Babies: Why Do Tots Love Beyonce?
Time Magazine, October 14, 2009

Television - Not in Front of the Children in Australia
The Guardian, October 14, 2009

Can You Tell Me How to Get Diapers Without Sesame Street Characters on Them?
Slate, September 30, 2009

Bubble Babies
Reader's Digest, July 27, 2009

Study: Want A Smart Baby? TV's Not Going To Help
CNN, March 4, 2009

TV Does Toddlers More Harm Than Good Expert Warns
The Telegraph, January 13, 2009


France bans broadcast of TV shows for babies

Associated Press, August 20, 2008


24/7 children's channels? I want my kid TV!

San Diego Union-Tribune, August 4, 2008


Turn off the TV for toddler's sake

ABC News, July 15, 2008


Television could be hazardous to babies' growth

Canwest News Service, July 15, 2008


Heelarius high heels for babies go on sale

Telegraph (UK), June 12, 2008


Is make-believe vital to kids? You better believe it: An interview with CCFC's Susan Linn

USA Today, June 25, 2008


French minister attacks TV for tots

Variety, June 20, 2008


Sneaker wars are shifting to the smaller sizes

Boston Globe, June 18, 2008


Parents fret as even toddlers love 'High School'

Associated Press, June 17, 2008


Stilettos for babies

Toronto Star, 6/13/08


The power of a make-believe world

Boston Globe, 6/3/08


BabyTV and BabyFirstTV target the diaper set

International Herald Tribune, 5/18/08


New Balance Takes a Walk on 'Sesame Street'

Brandweek, 5/12/08


Virtual worlds for pre-schoolers? They're here

C-Net, 5/11/08


Time Warner Cable Adds BabyFirstTV

Multichannel News, 5/5/08


Toddlers coming of digital age

USA Today, 4/30/08


Does TV help babies or hold them back?

Star-Telegram, 4/2/08


Another Thing The Doctor Ordered

Business Week, 3/17/08


Playing dice with your kids: What would Mrs. Einstein have done?

The Ottawa, 3/16/08


Firm alters claim that its DVDs educate infants

Seattle PI, 3/4/08


Infant DVDs won't mould a baby Einstein

CanWest News Service, 3/1/08


How Not to Make a Baby Einstein (Scienceline, 2/21/08)


Toy Maker Hasbro Locks Up More Hollywood Deals (Advertising Age, 2/20/08)


Keep an eye on kids' toys (Chicago Tribune, 2/11/08)



Born to Shop: How Marketers Brainwash Babies (Alternet, 12/13/07)


Rush, little baby (Boston Globe, 10/28/07)


Wishful thinking: DVDs bring out baby geniuses (Washington Post, 10/9/07)


Bratz:Super Babyz coming to DVD (The Trades, 10/7/07)


Disney recall includes 35,000 Baby Einstein blocks (News Inferno, 10/4/07)


Parents tricked by Baby Einstein (Brisbane Times, 8/6/07)


Robbing the Cradle? If Marketers Get Their Way, That Bundle of Joy Can Cost a Bundle (Knowledge@Wharton, 7/25/07)


Study by Wake Forest professor says toddlers learn little from TV (Winston-Salem Journal,



Q+A: Is Elmo Evil? Book Says Babies Are Brainwashed (Brandweek, 6/11/07)


The Hard Sell: Marketing to Kids (CBS News, 5/14/07)


TV may harm toddlers' brain development (Canadian Press, 5/08/07)


More toddlers have own TVs, study finds 20% of children under age 3 have a set in bedroom (Chicago Tribune, 5/7/07)


Growth spurt seen in TV fare for babies (San Antonio Express-News, 4/17/07)


Report puts a pacifier on 'smarter baby' debate (4/03/07)


BabyFirstTV growing up fast (Hollywood Reporter, 3/26/07)


Diaper Demographic:  TV, Video Programming for the Under-2 Market Grows Despite


Lack of Clear Educational Benefit (Washington Post, 2/24/07)


Are Canadian babies ready for their own TV channel? (CBC, 1/30/07)


CCFC to President Bush:  Luring Babies to Screens is Not Heroic


Watching television won't turn babies into Einsteins (Concord Monitor, 1/25/07)


TV channel for babies? Pediatricians say turn it off (SF Chronicle, 9/11/06)


Though firm sees a winner in 'Baby Badger' DVD, critics throw a flag (Milwaukee Journal Sentinel, 8/11/06)


How to get to Stereotype Street (Boston Globe, 8/10/06)


For Toddlers, a World Laden with Advertising (, 7/31/06)


Imprinting Infants (Hartford Courant, 7/24/06)


Baby TV Comes to Canada (Global National, 7/11/06)


Making sports fans of the diaper set (LA Times, 6/26/06)


EXTREME PARENTING : Does the Baby Genius Edutainment Complex enrich your child's mind — or stifle it? (Atlantic Monthly, July/August 2006)


Kaiser Tallies Kids' TV Hours (5/24/06)


Round-The-Clock TV Channel For Babies Debuts (Associated Press, 5/12/06)


Group Sues Video Firms On Tot-Learning Claims (Washington Post, 5/2/06)


Baby videos deceptive, advocacy group argues (Boston Globe, 5/2/06)


Elmo loves you...and your wallet (Scripps News Service, 4/5/06)


Stage Prop for the Today Show or What’s Become of Relevant Information Dissemination for Parent (Gloria DeGaetano, 4/3/06)


DVD series for babies, parents fuels TV debate (Boston Globe, 3/22/06)


Experts Rip 'Sesame' TV Aimed at Tiniest Tots (Washington Post, 3/21/06)


Billion-Dollar Babies (Broadcasting and Cable, 2/13/06)


Baby Einsteins or baby couch potatoes? (Wisconsin State Journal, 2/2/06)


At Least One Bratz Babyz Has Abandoned Her Thong (Hartford Courant, 1/04/06)



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