GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  




McDonald's, Fox Sign Global Movie Tie-In Deal

Karlene Lukovitz
May 13, 2009

McDonald's and Twentieth Century Fox have announced a global partnership around the studio's movies that encompasses Happy Meal toys, commercials and online tie-ins.

The deal, which will extend through 2010, begins with the blockbuster sequel "Night at the Museum: Battle of the Smithsonian."

Tie-in television commercials will appear in McDonald's markets throughout the world, timed to coincide with the launch dates for the "Night" Happy Meal toys in each market. In the U.S. and Latin America, the ads will feature exclusive, custom animation and special effects provided by Fox. In Europe, they will incorporate actual clips from the film.

In the U.S., the Happy Meal toy collection, featuring eight characters from the movie, will be available starting May 22. Each U.S. toy will come with a special code that "unlocks more fun" at McD's virtual world, McWorld (located at McWorld lets kids create their own avatars and play games.

The Happy Meal promotion launched Wednesday in Europe. It launches today in Latin America and May 28 in Australia, the Middle East and Africa. In addition to the core eight toy characters, some markets will get custom additions. For example, U.K. and Australian locations will offer a toy version of Napoleon Bonaparte astride his horse.

In-store merchandising will include window posters, drive-through displays, and movie-themed Happy Meal boxes.

The next round of tie-ins will be around "Ice Age: Dawn of the Dinosaurs," the third movie in the "Ice Age" franchise.





Bookmark and Share


This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner



Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:

Copyright 2004 Commercial Free Childhood. All rights reserved