GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  




Hasbro, Discovery to Form TV Network

Associated Press
April 30, 2009

Toy maker Hasbro Inc. and cable-TV programmer Discovery Communications on Thursday said they will form a joint venture to create a TV network and Web site with new programming based on Hasbro brands.

Hasbro will buy a 50 percent stake in the venture, which will hold the assets related to Discovery Kids Network in the U.S. for $300 million.

The network will operate as Discovery Kids until a new programing slate and an as yet undetermined name debuts in late 2010. Programming will be geared toward boys and girls 14 and under.

As part of the deal, the joint venture will receive a minority interest in the U.S. version of

The TV network and Web site will feature content from Hasbro properties, including original programming such as animation game shows and live action series.

New programming will be based on brands such as Romper Room, Cranium, Trivial Pursuit, Scrabble, G.I. Joe and Transformers. Discovery's children's programs such as Bindi the Jungle Girl will also be featured.

The companies will hire a president and general manager for the network and Hasbro will establish a creative team to create content for the network and Web site.

Hasbro over the past few years has made a concerted effort to bring its brands into new mediums like TV and video games. It has released more than 30 video games with Electronic Arts, created a TV game show based on its Trivial Pursuit board game, "Trivial Pursuit: America Plays," and has two summer blockbusters based on its properties out this summer: "Transformers: Revenge of the Fallen," which opens June 24, and "G.I. Joe: The Rise of Cobra," which opens Aug. 7.






Bookmark and Share


This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner



Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:

Copyright 2004 Commercial Free Childhood. All rights reserved