GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  




Facebook Chases Research Revenue With Corporate Polls Launch

Daniel Farey-Jones
Brand Republic
February 2, 2009

LONDON - Facebook is launching a service allowing companies to pose instant polls to its 150m members, selecting them by factors such as age and location, risking another privacy backlash from its user base.

Facebook executives presented the system at the Davos economic forum last week in a bid to drum up interest among large corporations for the polls, which have been a little-known feature available to individual users of the site for some time and were demonstrated by UK executives last year.

If it surmounts the inevitable backlash about privacy from users, it will be able to bolster its faltering revenues from advertising with income from the new research function.

It has already sold the polling system to a global graduate recruitment company called CareerBuilder and AT&T is also trialling it.

Facebook demonstrated the system at Davos by asking 120,000 US members whether president Barack Obama's economic stimulus package would be enough to save the US economy; almost 60% said it would not.

Randi Zuckerberg, global markets director at Facebook and sister of company founder Mark Zuckerberg, told the Sunday Telegraph: "Davos is really a key place to launch an instant poll like this.

"It's beneficial for everyone to see us as a global community of 150m users.

"The vast majority are not just college students in the US talking about things in their bedrooms."

In a recent update eMarketer cut the amount it predicts US marketers will spend on advertising on Facebook in 2009 by 21% to $210m (£147m).






Bookmark and Share



This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner



Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:

Copyright 2004 Commercial Free Childhood. All rights reserved