high heels for babies go on sale
June 12, 2008
High heeled shoes designed specifically for babies have
gone on sale.
The tiny stillettos, called Heelarious, are intended for
babies up to six months and come in hot pink, black and
Britta Bacon and Hayden Porter, the American inventors
of the footwear, said the heels are only for show and
will collapse if any pressure is put on them.
Christopher Cloke, head of child protection awareness at
the NSPCC, said: "This is part of a worrying trend of
inappropriate clothing being marketed at young
Miss Bacon said she hit upon the idea for the shoes
while walking to her daughter Kayla's 4th birthday
party. She said: "It would have been hilarious if I
could have brought Kayla to a party in high heels when
she was a baby."
The $35 (£17.80) shoes, which come in six different
styles named after the inventors' children, are on sale
at over 50 stores in America, Canada and Switzerland.
British parents can purchase them from internet
In April supermarket giant Tesco was criticised for
launching padded bras for girls as young as seven. The
"bust-booster" bra, which costs £4, was sold alongside
vests in the supermarket's seven to eight-year-old
It was the latest embarrassment for Tesco, which in 2006
removed a pole dancing kit from sale after being accused
of "destroying children's innocence".
Asda was also condemned for marketing black lacy
underwear to nine-year-old girls.
Last year the Archbishop of Canterbury, Dr Rowan
Williams, said children were being psychologically
damaged by inappropriate "sexy" clothing and toys.
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