GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  


Crayons to Push ‘Pink Lemonade Brigade’


Brian Quinton


June 5, 2008

A fruit juice drink maker plans to subsidize 1,000 young entrepreneurs around the nation with lemonade stands and product for a day later this month, enabling them to raise money to support the charity of their choice.

Crayons All Natural Beverage Co. will give out free modular lemonade stands to the first 1,000 kids who register at by June 8. Crayons will also supply the registrants with 120 cans of its Tickled Pink Lemonade and with materials to customize the stands to reflect the charities they will support.

The stands will go up on June 21, and for that day, all proceeds will benefit a charity chosen by the child: anything from pet rescue to juvenile diabetes research. In addition to raising funds, “Pink Lemonade Brigade” sellers can also win one of 10 Crayon-branded E100 Razor electric scooters. Contest judges will choose the stands with the most creative charity-themed decorating ideas.

“We are excited to debut the ‘Pink Lemonade Brigade’ as a creative medium to empower children and support art, charities and healthy living,” Crayons CEO Ron Lloyd said in a statement.

Crayons’ juice drinks are lower in sugar and calories than many other products in the category. In March, the company launched the first line of all-natural sports drinks aimed at kids and made without high-fructose corn syrup or dyes.

According to the company, the idea for the “Pink Lemonade Brigade” came from Lloyd’s 7-year-old son, Connor. But volunteers in the “Alex’s Lemonade Stand” promotion have been raising money to combat pediatric cancer since the first stand was opened by 4-year-old cancer patient Alexandra Scott in 2000.

Crayons All Natural Beverage was launched in 2004. The company’s drinks are now available in 3,000 grocery stores nationwide, including Kroger, Sprout’s and Whole Foods Markets.




Email Address: State:

Subscribers receive no more than

1-2 emails per week

This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner



Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:

Copyright 2004 Commercial Free Childhood. All rights reserved