GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  


CARU Refers More Movie Ads to MPAA


John Eggerton

Broadcasting & Cable

June 27, 2008

The Council of Better Business Bureau's Children's Advertising Review Unit referred ads for two more of the highest-profile recent theatrical releases to the Motion Picture Association of America for its input on whether they violate its standards.

It referred ads for Iron Man to the MPAA last month.

CARU is concerned that ads for Get Smart (“some rude humor, action violence and language") and the latest Indiana Jones movie (“adventure violence and scary images”), both PG-13, have been airing during shows targeted toward kids.

In March, CARU reached an agreement with the MPAA in which it will refer advertisers that intentionally place PG-13 ads during kids’ shows to the MPAA to determine whether they have violated movie-industry guidelines for such advertising. Previously, CARU was making that determination.

CARU has been pushing the movie industry not to advertise PG-13 films during children's shows, but it got pushback from some studios. CARU generally frowns on advertising PG-13 movies during kids’ shows since that designation defines the movie as containing scenes that may not be appropriate for children.

Studios have argued that the movies aren't de facto unsuitable for kids, and that kids can watch them with parental guidance.






Bookmark and Share

This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner



Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:

Copyright 2004 Commercial Free Childhood. All rights reserved