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The Commercialization of Toys & Play

 

 

Take Action

 

Tell Toy Companies: Target Parents, Not Kids, With Holiday Ads

 

Disney's Baby Einstein: Show us the Evidence

 

Action Center>>

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Saving Play

 

The Case for Make Believe: A New Book by CCFC's Susan Linn

April 22, 2008

 

Leading Social Networking Site for Kids has Quietly Begun Accepting Ads

December 13, 2007

 

Cartoon Network’s “Tickle U” Is No Laughing Matter

August 15, 2005

 

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Toys & Play in the News

 

Read the most up-to-date news about the commercialization of toys & play. News>>

 

 

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Organizations

 

Alliance for Childhood

 

TRUCE: Teachers Resisting Unhealthy Children's Entertainment

 

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More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

 

 

 

Hands-on play is essential to children’s health and wellbeing. Play is the foundation of learning and creativity. It promotes critical thinking, self-regulation, and constructive problem solving by providing children with opportunities to explore, experiment, and to initiate rather than merely react. Children play to express their fantasies and feelings, to gain a sense of competence, and to make meaning of their experience.

Play comes naturally to children yet, as a society, we actually prevent them from playing. Children’s play is undermined by media-saturated commercialized culture. The best-selling toys are often antithetical to creative play.


Did you know?

 

  • Children spend less time than ever in creative play.

 

  • Children play less creatively with toys based on media characters.

 

  • Toys like Lego and Play-Doh that once inspired creative play are now marketed primarily in kits, many designed in partnership with companies interested in selling other products.

 

More Facts about The Commercialization of Toys & Play>>

 

 

 

Recommended Resources

 

 

Articles & Reports

 

Buy, Buy Childhood: Helping Children Resist the Lure of Today’s Media and Commercial Culture

Diane Levin

 

The Commercialization of Narnia

Josh Golin

 

Saturday Morning Cartoons Go MMOG, Sara M. Grimes

 

Fools Gold

Alliance for Childhood

 

Play in the Early Years:  Key to School Success,  Bay Area Early Childhood Funders

 

The Importance of Play in Promoting Healthy Child Development and Maintaining Strong Parent, American Academy of Pediatrics

 

Beyond Banning War and Superhero Play: Meeting Children’s Needs in Violent Times

Diane Levin

 

Too Much and Too Many: How Commercialism and Screen Technology Combine to Rob Children of Creative Play
Susan Linn, EdD

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Books

 

All Work and No Play…: How Educational Reforms are Harming Our Preschoolers
Sharna Olfman (editor)

The Case for Make Believe: Saving Play in a Commercialized World
Susan Linn

The Real Toy Story: Inside the Ruthless Battle for America’s Youngest Consumers
Eric Clark

Remote Control Childhood?: Combating the Hazards of Media Culture
Diane Levin
 

Video

 

Where Do the Children Play

Michigan Public Television 

 

     

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