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Sexualizing Childhood




Take Action


Tell Nickelodeon and Burger King: SpongeBob and Sexualization Don't Mix!

No Makeover For Dora! (a campaign from CCFC member organization Hardy Girls, Healthy Women)

No Naming Rights For Abercrombie & Fitch


Unilever: It's Time to Ax their Exploitative Marketing


Action Center>


Countering Sexualization


Advocates for Children Decry Abercrombie & Fitch Naming Rights at Children’s Hospital

March 11, 2008


CCFC to Scholastic: No Bratz in Schools!

February 26, 2007


Burlesque Is Not Child’s Play: CCFC Urges Hasbro to Shelve New line of Pussycat Dolls

May 22, 2006



Sexualization in the News


Read the most up-to-date news about the sexualization of childhood. News>>





Organizations & Websites


Hardy Girls, Healthy Women


Industry Ears


Kids Free 2b Kids (Australia) 


Project Girl




More Issues


The Commercialization of Childhood


Media Violence




Commercializing Play


Marketing without Borders


Body Image


Materialistic Values and Family Stress


School Commercialism


Childhood Obesity


Commercializing Babyhood










Children today are inundated with media and marketing that use sex to sell products. Embedded in these sexualized images are harmful messages that equate personal value with sexual appeal and turn sex into a commodity. Movies, music, TV programs, video games, and even toys marketed to children are rife with degrading images that objectify and sexualize girls and woman. Boys are also affected when sex is commodified, presented in the context of harmful stereotypes, and intertwined with power and violence.
Sexualized media and marketing can actively interfere with adolescents’ healthy sexual development and promote risky behavior. Today, even young children are internalizing sexualized images and appropriating sexualized behavior—long before they are able to understand what it means to be a sexual being.

Did you know?


  • More than half of teens report getting some or most of their information about sex from television.


  • On average, music videos contain 93 sexual situations per hour, including eleven “hard core” scenes depicting behaviors such as intercourse and oral sex.


  • The best-selling Bratz dolls—a hipper, sexier version of Barbie—are now a media empire, selling over 4 million DVDs and reaching number 1 on the Billboard Children’s Chart.


More Facts about The Sexualization of Childhood>>




Recommended Resources



Articles and Reports


Network of Spiritual Progressives Address

Susan Linn


Selling an ideal of lipstick and lace

Lyn Mikel Brown and Sharon Lamb


Report of the American Psychological Association Task Force on the Sexualization of Girls


Sex on TV 4

Kaiser Family Foundation






Packaging Girlhood: Rescuing Our Daughters from Marketers’ Schemes
Sharon Lamb and Lyn Mikel Brown

Sexual Teens, Sexual Media: Investigating Media’s Influence on Adolescent Sexuality
Jane Brown et al (Eds)

So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids
Diane E. Levin and Jean Kilbourne




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