One commercial for a violent movie, a few sexual innuendos to get them
to buy jeans, and a couple of ads urging them to eat junk food are not
going to harm kids. But today, as never before, the lives of
children are saturated with commercial marketing.
A generation ago, parents concerned about commercialism worried mainly
about television. Today, children are also targeted through DVDs, video
games, the Internet, MP3 players, and cell phones. In a world of
marketing without borders, brand
licensing and product placement prevail, marketing
in schools escalates, babies
are targeted, and friendships are exploited as companies increasingly
rely on children to do their marketing for them.
Advertising sells children on more than products and brands. It also
promotes values and behaviors.
erosion of children’s creative play,
materialistic values, and family stress
are all linked to the commercialization of childhood.
As a society we hold parents as responsible for the health, safety and
wellbeing of their children. Yet we have not held corporations
accountable for spending billions of dollars on advertising that
undermines their efforts. That is changing. There is a growing
movement to reclaim childhood from corporate marketers.
Did you know?
about the Commercialization of Childhood>>