GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  
 
 
 

 

 

 

 

The Commercialization of Childhood

 

 

 

Take Action

 

Host a Screening of Consuming Kids!

Urge President Obama to Help Parents Protect Children from Corporate Marketers

 

Action Center>>

....................................................................

 

Must Read News

Read up-to-date headlines about the commercialization of childhood. News>>

 

 

....................................................................

 

Organizations

 

Commercial Alert

 

Parents for Ethical Marketing

 

....................................................................

 

More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

 

 

 

One commercial for a violent movie, a few sexual innuendos to get them to buy jeans, and a couple of ads urging them to eat junk food are not going to harm kids.  But today, as never before, the lives of children are saturated with commercial marketing. 

 

A generation ago, parents concerned about commercialism worried mainly about television.  Today, children are also targeted through DVDs, video games, the Internet, MP3 players, and cell phones.  In a world of marketing without borders, brand licensing and product placement prevail, marketing in schools escalates, babies are targeted, and friendships are exploited as companies increasingly rely on children to do their marketing for them.

 

Advertising sells children on more than products and brands.  It also promotes values and behaviors.  Childhood obesity, eating disorders, youth violence, sexualization, the erosion of children’s creative play, materialistic values, and family stress are all linked to the commercialization of childhood.

 

As a society we hold parents as responsible for the health, safety and wellbeing of their children.  Yet we have not held corporations accountable for spending billions of dollars on advertising that undermines their efforts.  That is changing.  There is a growing movement to reclaim childhood from corporate marketers. 

 

Did you know?

 

  • Companies spend about $17 billion annually marketing to children, a staggering increase from the $100 million spent in 1983.

 

  • Until the age of about 8 children do not understand advertising’s persuasive intent and very young children can’t distinguish between commercials and program content.

 

  • Children ages 2-11 see more than 25,000 advertisements a year on TV alone.

 

 

More Facts about the Commercialization of Childhood>>

 

 

 

Recommended Resources

 

 

Journals, Articles, Reports & Films

 

Childhood for Sale

Progressive Policy Institute

 

Commercialism as Environmental Stress in the Lives of Children of Color

special issue of the Journal of Negro Education, Velma LaPoint, Editor

 

Children, Adolescents, and Advertising, American Academy of Pediatrics to Articles

 

Commercializing Childhood: The Corporate Takeover of Kids' Lives:  An Interview with Susan Linn

Multinational Monitor

 

American Psychological Association Task Force on Advertising to Children

 

“I Want It!” to “I Can Do It!”  Promoting Healthy Development in the Consumer Culture

Child Care Information Exchange

 

Video

 

Consuming Kids

Media Education Foundation (Coming Soon)

 

 

 

 

Books

 

Consuming Kids: The Hostile Takeover of Childhood
Susan Linn

Born to Buy: The Commercialized Child and the New Consumer Culture
Juliet Schor
 

 

     

Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:
MonicaGraphicDesign.com

Copyright 2004 Commercial Free Childhood. All rights reserved