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Food Marketing & Childhood Obesity

 

 

CCFC's Stands

 

Ronald McDonald Report Card Ads Expelled from Seminole County

January 17, 2008

 

Kellogg Agrees to New Standards for Food Marketing to Children

June 14, 2007

 

CCFC to Health and Human Services:  Fire Shrek

April 25, 2007

 

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Food Marketing in the News

Read the most up-to-date news about food marketing and childhood obesity. News>>

 

 

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Organizations & Websites

 

Center for Science in the Public Interest

 

Rudd Center for Food Policy and Obesity

 

Appetite for Profit

 

DigitalAds.org

 

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More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

 

 

Even though obesity rates are at a record high, children continue to be inundated with marketing for foods high in fat, sugar, salt and calories.  The food industry exploits every technology and technique available to insinuate its brands into the fabric of childhood. Companies weave together television and Internet advertising, brand licensing, product placement, in-store advertising, premiums, cross-promotions, mobile, viral and in-school marketing to create omnipresent campaigns designed to take advantage of children’s vulnerabilities. 

 

For the food industry, incessant, sophisticated marketing has the desired effect – advertising influences children’s brand preferences, purchase requests, and diets.  But for children, families, and society, the impact can be devastating. Childhood obesity has become a public health crisis. Overweight children are at risk for a number of serious health problems, including type 2 diabetes, a disease that used to be found only in adults. 

 

Did you know?

 

  • In the past 30 years, the obesity rate among children ages 6-11 has quadrupled and nearly tripled for children 2-5.

 

  • About 98% of all televised food ads seen by children are for foods high in sugar, fat or sodium.

 

  • In 2006, more than 80 different media programs were used to promote food to children through brand licensing or toy giveaways.  That same year fast food restaurants sold more than 1.2 billion kids meals with toys.

 

More Facts about Childhood Obesity>

 

 

 

Recommended Resources

 

 

Reports, Articles, and Advocacy Kits

 

A National Survey of the Types and Extent of the Marketing of Foods of Minimal Nutritional Value in Schools

Alex Molnar et al.

 

Calories for Sale

Susan Linn & Courtney Novosat

 

Fighting Junk Food Marketing to Kids: A Toolkit for Advocates

Berkeley Media Studies Group.

 

Food Marketing to Children and Youth: Threat or Opportunity?  

Institute of Medicine.

 

Interactive Food and Beverage Marketing:  Targeting Children and Youth in the Digital Age

Kathryn Montgomery & Jeff Chester.

 

Marketing Food to Children and Adolescents Federal Trade Commission.

 

 

 

 

Books

 

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back
Michele Simon

Fast Food Nation: The Dark Side of the All American Meal
Eric Schlosser

Food Fight: The Inside Story of the Food Industry, America’s Obesity Crisis, and What We Can Do About It
Kelly Brownell and Katherine Battle Horgan

Food Politics: How the Food Industry Influences Nutrition and Health
Marion Nestle
 

     

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