Even though obesity rates are at a record high, children
continue to be inundated with marketing for foods high in fat, sugar,
salt and calories. The food industry exploits every technology and
technique available to insinuate its brands into the fabric of
childhood. Companies weave together television and Internet advertising,
brand licensing, product placement, in-store advertising, premiums,
cross-promotions, mobile, viral and in-school marketing to create omnipresent
campaigns designed to take advantage of children’s vulnerabilities.
For the food industry, incessant, sophisticated marketing
has the desired effect – advertising influences children’s brand
preferences, purchase requests, and diets. But for children, families,
and society, the impact can be devastating. Childhood obesity has become
a public health crisis. Overweight children are at risk for a number of
serious health problems, including type 2 diabetes, a disease that used
to be found only in adults.
Did you know?
about Childhood Obesity>