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Materialistic Values and Family Stress

 

 

Take Action

 

Tell Toy Companies: Target Parents, Not Kids, With Holiday Ads

 

Action Center>>

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Countering Materialism

 

Take Action! Tell Toy Companies: Target Parents, Not Kids, With Holiday Ads

October 27, 2008

 

Disney Film Violates Separation of Church and Commerce

December 6, 2005

 

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Organizations & Websites

 

The Center for a New American Dream
 

Share, Save, Spend

 

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More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

 

 

The primary message of commercial culture is that the things we buy will make us happy. In fact, that’s not true. Research tells us that our sense of wellbeing depends on relationships, a sense of community, spiritual nourishment, and/or job satisfaction, not on acquiring “things.” Children who are more materialistic are less happy, more depressed, more anxious and have lower self-esteem.

Exposure to media and marketing promotes materialistic values in children and is stressful for families. Conflict between parents and children is directly related to children’s exposure to advertising.

Did you know?

 

  • This generation of children is the most brand-conscious ever. Teenagers today have 145 conversations about brands per week.

 

  • 44% of 4th through 8th graders report daydreaming “a lot” about being rich.

 

  • Marketers deliberately encourage children to nag their parents for products. Nagging accounts for one in three trips to fast food restaurants.

 

More Facts about Materialism and Family Stress>>

 

 

Recommended Resources

 

 

CCFC Commercial-Free Holiday Guide

Articles and Chapters

 

Globalization and the Commercialization of Childhood

Allen Kanner

 

Stuffing our Kids: Should Psychologists Work with Advertisers

Allen Kanner & Tim Kasser

 

Those Ads Are Enough to Make Your Kids Sick

Juliet Schor

 

 

 

Books

 

Born to Buy: The Commercialized Child and the New Consumer Culture
Juliet Schor

Psychology and Consumer Culture: The Struggle for a Good Life in a Materialistic Society
Tim Kasser & Allen Kanner (Eds)

The High Price of Materialism
Tim Kasser

 

     

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