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Marketing in Schools

 

 

Take Action

 

Tell Your School District: No BusRadio!

Teachers: Sign Our Petition to Scholastic

Tell Scholastic: Put the Book Back in "Book" Club

Hold a Commercial-Free Book Fair

 

Action Center>>

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CCFC's Stands

 

Advocates to Channel One:  Stop Marketing Prescription Drugs to Children

July 30, 2008

 

Ronald McDonald Report Card Ads Expelled from Seminole County

January 17, 2008

 

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In the News

Read the most up-to-date news about marketing in schools. News>>

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Organizations

 

Action Coalition for Media Education

 

Commercialism in Education Research Unit

 

Obligation, Inc

 

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More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

 

 

 

Corporate-sponsored TV newscasts and commercialized radio on school buses.  McLibraries, Coca Cola vending machines, and milk cartons sporting ads.  Math lessons courtesy of Pokémon, and sports fields named after Rust-Oleum.  Marketers love to target students in schools. Where else can they find a captive audience?  As one corporate executive put it, “The advertiser gets kids who cannot go to the bathroom, cannot change the station, who cannot listen to their mother yell in the background, who cannot be playing Nintendo.” 

 

Schools turn to marketers to alleviate financial woes, but many marketing activities generate little, if any, revenue.  And the cost is high for students, schools, and society.   Students are harmed when schools promote corporate profits at the expense of children’s health and wellbeing. 

 

Schools should be a haven from commercialism.  Marketing undermines critical thinking and derails public education’s most important mission—helping children become active, thinking participants in a democratic society.  Schools can either educate students to become good citizens or train them to become passive consumers.  They can’t do both. 

 

Did you know?

 

  • A full week of teaching time is lost to Channel One every year; one day per year is lost just to the ads.

 

  • To earn a $300 digital camcorder for their school from Campbell’s popular label redemption program, parents would have to spend $33,000 on soup.

 

  • Over 5,000 people joined CCFC’s successful effort to stop Scholastic, Inc. from marketing the highly sexualized Bratz brand in schools.

 

 

More Facts about Marketing in Schools>>

 

 

 

Recommended Resources

 

 

Articles

 

A National Survey of the Types and Extent of the Marketing of Foods of Minimal Nutritional Value in Schools

Alex Molnar et al.

 

Captive Kids: Selling Obesity at Schools

California Project Lean

 

Putting the Book Back in Book Fair

Josh Golin

 

Todays Class is Brought to You By.

Allen Kanner

 

 

 

 

 

Books

 

Giving Kids the Business: The Commercialization of America’s Schools
Alex Molnar

School Commercialism: From Democratic Ideal to Market Commodity
Alex Molnar

American Education & Corporations: Pedagogy and Popular Culture
Deron Boyles
 

 

Video

 

Captive Audience

Media Education Foundation

 

Corporations in the Classroom

Global Currents

 

     

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