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Marketing, Eating Disorders and Body Image

 

 

Take Action

 

No Naming Rights For Abercrombie & Fitch 

 

Action Center>>

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CCFC's Stands

 

Advocates for Children Decry Abercrombie & Fitch Naming Rights at Children’s Hospital

March 11, 2008

 

CCFC to Unilever:  Ax the Axe Campaign if You Care about “Real Beauty”

October 9, 2007

 

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In the News

 

Read the most up-to-date news about marketing, eating disorders and body image. News>>

 

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Organizations

 

National Eating Disorders Association

 

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More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

 

 

 

Even as children are bombarded from infancy with messages to eat foods high in calories, sugar, and fat, they—girls especially—are being sold the ideal of being impossibly thin. Eating disorders among teenagers are disturbingly common and even girls as young as six are worrying about their weight.

The discontent teenage girls feel about how they look is linked to watching television commercials and reading fashion magazines. Over half use unhealthy weight control behaviors such as skipping meals, fasting, smoking cigarettes, vomiting, and taking laxatives.

Nor are girls alone in their dissatisfaction with their bodies. Commercial culture also pressures boys to strive for an impossible physical standard.

 

Did you know?

 

  • A life-size Barbie doll would have a sixteen-inch waist.

 

  • More than 40% of first- to third-grade girls want to be thinner.

 

  • Over one-half of teenage girls and nearly one-third of teenage boys report dieting in the previous year.

 

More Facts about Marketing, Eating Disorders and Body Image>>

 

 

 

Recommended Resources

 

 

Branded:  The Buying and Selling of American Teenagers  

Alyssa Quart

 

Dads and Daughters: How to Inspire, Understand, and Support Your Daughter When She’s Growing Up So Fast

Joe Kelly

 

Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising

Jean Kilbourne

 

Packaging Girlhood: Rescuing Our Daughters from Marketer’s Schemes

Sharon Lamb & Lynn Mikel Brown

 

 

 

 

 

     

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