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Commercializing Babyhood

 

 

CCFC's Stands

 

CCFC to FTC:  Whatever Happened to BabyFirstTV?

July 14, 2008

 

CCFC FTC Complaint against Baby Einstein, Brainy Baby, and BabyFirstTV

May 1, 2006

 

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In the News

 

Read the most up-to-date news about the commercialization of babyhood. News>>

 

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Organizations & Websites

 

Alliance for Childhood

 

TRUCE (Teachers Resisting Unhealthy Children’s Entertainment)

 

www.mothering.com
 

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More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

In a commercialized culture fraught with troubling trends, among the most pernicious is the all out effort to brand infants and toddlers.  Baby paraphernalia is routinely festooned with licensed characters like Elmo and Winnie the Pooh—the same icons that will sell them toys, foods, and other products throughout childhood. Equally troubling is the escalation of “educational” baby media on the market—videos, software, and digital books—which get babies and toddlers dependent on screens and electronic gizmos for soothing and stimulation. There’s no credible evidence that screen media is educational for babies, and some evidence that it may even be harmful
 
What’s at risk in the commercialization of babyhood is no less than infants’ development of essential life skills—including capacities for creative play and self-soothing when stressed. 
 

Did you know?

 

  • 40% of 3-month-old babies are regular viewers of screen media

 

  • The more babies engage with screens the less time they spend in creative play—the foundation of learning.

 

  • For babies 8 to 16 months, watching baby videos is associated with slower language development.

 

More Facts about Commercializing Babyhood>>

 

 

Recommended Resources

 

 

Articles

 

Baby Einstein and the Bush Administration

Susan Linn

 

Are 'educational' baby videos a scam?

Nell Minow

 

No TV is Good For Babies

Susan Linn

 

The Trouble with Teletubbies

Susan Linn and Alvin F. Poussaint

 

 FTC Complaint Against Baby Einstein, BrainyBaby and BabyFirstTV

Campaign for a Commercial-Free Childhood

 

Policy Statement:  Children, Adolescents and Television

American Academy of Pediatrics

 

The Increasing Role of Electronic Toys in the Lives of Infants & Toddlers: Should We Be Concerned?

Diane Levin and Barbara Rosenquest

 

 

 

 

Books

 

Buy Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds
Susan Gregory Thomas

The Case for Make Believe: Saving Play in a Commercialized World
Susan Linn

The Elephant in the Living Room: Make Television Work for Your Kids
Dimitri Christakis and Fred Zimmerman
 

 

     

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