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Marketing without Borders

 

 

Take Action

 

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Countering Ad Creep

 

Coalition Demands FCC Action on Product Placement and Product Integration

June 19, 2008

 

Advocates for Children Decry Abercrombie & Fitch Naming Rights at Children’s Hospital

March 11, 2008

 

“Keep Commercials Out of Children’s Books!” - A New Campaign from CCFC and the Association of Booksellers for Children

September 6, 2006

 

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Ad Creep in the News

 

Read news about the newest, creepiest child advertising techniques. News>>

 

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Resources & Websites

 

Center for Digital Democracy

 

Gamine Expedition

 

DigitalAds.org

 

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More Issues

 

The Commercialization of Childhood

 

Media Violence

 

Sexualization

 

Commercializing Play

 

Marketing without Borders

 

Body Image

 

Materialistic Values and Family Stress

 

School Commercialism

 

Childhood Obesity

 

Commercializing Babyhood

 

 

 

 

 

 

 

 

 

Television commercials aren’t exactly obsolete, but these days marketers find myriad ways to insinuate brands into children’s lives.  Products and brands are seamlessly woven into films, TV programs, video games, songs, and books.  Food companies produce online games, and media companies like Nickelodeon create virtual worlds to seduce children into branded play. 

 

Across a variety of media, it is now virtually impossible to separate content from advertising.  Magazines for kids feature glowing stories about media properties they also promote through traditional ads.  Beloved characters, like Dora and Elmo, beckon from toys, clothing, food and accessories, transforming TV shows and films into non-stop advertisements for those products. 

 

It’s not just in children’s media that marketing has run amok.  Toys like McDonald’s Play Doh and SpongeBob Monopoly, turn playthings into ads.  Marketers co-opt genuine youth movements like skateboarding to sell kids on Sprite.  Even friendships are commercialized, as companies enlist children to surreptitiously market products to their friends.


Did you know?

 

  • American Idol showed 4,151 product placements in its first 38 episodes in 2008.

 

  • A marketing company called The Girls Intelligence Agency enlists girls as “Secret Agents” who invite their friends to branded slumber parties.

 

  •   Marketers track and monitor children’s activities on line in order to personalize advertising.

 

More Facts about Marketing without Borders>>

 

 

 

 

Recommended Resources

 

 

Articles

 

“Are You SELLING to Me?”

Writer’s Guild of America

 

It’s Child’s Play:  Advergaming and online marketing to children

Kaiser Family Foundation

 

No Escape: Marketing to Kids in the Digital Age

Jeff Chester and Kathryn Montgomery

 

Sages for Sale

Susan Linn

 

Saturday Morning Cartoons Go MMOG, Sara M. Grimes

 

 

 

 

Books

 

Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker

Digital Destiny: New Media and the Future of Democracy
Jeff Chester

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet
Kathryn Montgomery

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
Anne Elizabeth Moore

 

     

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