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THE FRED ROGERS INTEGRITY AWARD  
 

 

2008:  Morgan Spurlock

 

Morgan Spurlock – the writer/producer/director and star of the Academy Award nominated film Super Size Me – was the recipient of the third Fred Rogers Integrity Award.  Super Size Me, ignited a national discussion about fast food and helped shine a spotlight on the food industry's nefarious marketing practices. The film, and Spurlock's follow-up Don't Eat This Book, have been instrumental in focusing attention on the childhood obesity epidemic and helping to mobilize parents, healthcare professionals, and politicians to advocate for restrictions on food marketing to children.  Spurlock was presented the award at the opening reception of CCFC’s 6th Consuming Kids Summit.

 

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2006:  Raffi Cavoukian

 

Raffi Cavoukian  renowned international troubadour, author, and founder of Child Honoring – was the second recipient of the third Fred Rogers Integrity Award.  In his three-decade career, Raffi has refused all commercial endorsement offers, and his triple-bottom-line company has never directly advertised or marketed to children. He is a passionate advocate for a child’s right to live free of commercial exploitation. In 2006, he sent an open letter to Rogers Wireless urging that they stop marketing cell phones to kids, and turned down a film proposal based on Baby Beluga – his signature song – because the film’s funding depended on direct advertising to children.   Raffi was presented the award at the opening reception of CCFC’s 5th Consuming Kids Summit.

 

 

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2005:  Senator Tom Harkin

 

Senator Tom Harkin (D-Iowa) was the first recipient of the Fred Rogers Integrity Award.  In 2004, Senator Harkin risked the ire of corporate America by introducing the HeLP America Act, a bill that includes several provisions to protect children from commercial exploitation. Most importantly, the bill would reinstate the Federal Trade Commission’s authority to restrict marketing to children; child-directed marketing has escalated exponentially since corporate lobbyists persuaded Congress to rescind the FTC’s power to regulate advertising to children in 1980. If passed, the act will also help protect children from tobacco advertising, and limit the marketing of unhealthy food in schools.  Senator Harkin, pictured at right with CCFC’s Enola Aird, Susan Linn and Bill Isler of Family Communications, was presented the award in Washington DC on February 2, 2005.

 

 

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