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Tell the FCC: Sneaky new Nick toon is nothing but a Skechers ad

Public comments should be submitted by Friday, October 22.

Skechers spokescharacter Kewl Breeze in a comic book promotion for kids' shoes.

In response to a petition by CCFC, the Federal Communications Commission has opened an inquiry into whether Zevo-3, the first children’s television program based on advertising spokescharacters, is in the public interest. The animated Zevo-3 stars three superheroes named Kewl Breeze, Elastika, and Z-Strap and a villain named Dr. Stankfoot who, until now, have only been used in advertisements to promote specific lines of Skechers shoes. The show’s broadcast clearly violates longstanding policies designed to protect children from overcommercialization. But the FCC will only act if there is significant public pressure to do so.

Please follow the instructions below to tell the FCC that program-length commercials disguised as children's programming are not in the public interest.

  1. Click here to open the FCC’s Express Filing form (the page will open in a new window so you can still access these instructions). You will see the Proceeding Number 10-190, the number the FCC has assigned to the inquiry into Skechers' Zevo-3, already entered into the form. Do not change it.

  2. Enter your name for "Name of Filer" and your address. Providing your email address is optional.

  3. Write your comment in the box marked “Type in or paste your brief comments.”  We encourage you to use your own words, but if you prefer, you can cut and paste the sample comment below. If you are a parent and/or work with children, you may wish to include that information as well (e.g. "As a parent of two young children, I am dismayed..." or "In my work as an educator, I frequently see the negative effects of excessive commercialism on children...) Please note:  all comments to the FCC are public and will be posted on the FCC website.

Sample Comments:

I am dismayed that Nicktoons would try to broadcast a show that is little more than an advertisement for Skechers shoes. Zevo-3 is the first program for kids based on advertising logos. Its main characters, Elastika, Kewl Breeze, Z-Strap and the evil Dr. Stankfoot have only appeared in advertisements for Skechers shoes. For that reason, Zevo -3 will significantly escalate the commercialization of children’s television.

I urge the FCC to take action. Children are particularly vulnerable to advertising and need protection from overcommercialization. The Commission is all that is standing between kids and networks flooded with program-length commercials starring spokescharacters like Ronald McDonald, the Burger King and Tony the Tiger.

Click here to file your comment with the FCC.

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File a Comment

Take Action! Submit a comment to the FCC (see instructions at left).

 
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Read CCFC's Petition
to the FCC

Petition

Appendix
New! CCFC's Reply Comments
Links
Read the Press Release
FCC Notice of Inquiry into Zevo-3

Skechers' Zevo-3 Sneak Preview Episode

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Press
Making Sure Nickelodeon Hangs With the Cool Kids
New York Times, October 30, 2010
FCC To Decide if Nicktoons' Zevo-3 Is a Kids' Program or Advertisement
Yahoo! News, October 20, 2010
Give Advertainment the Boot
Boston Globe, October 12, 2010
Skechers Show a Hot Topic for FCC
Multichannel News, September 27, 2010
FCC Examines Complaint About Skechers Cartoon
Associated Press, September 22, 2010
FCC Examines Skechers Cartoon
Variety, September 23, 2010
FCC Probes Complaint That Cartoon Advertises Skechers Shoes
Washington Post, September 22, 2010
FCC Examines If Shoe Cartoon Oversteps Rules
Wall Street Journal (subscription required), September 23, 2010
FCCLooking at Nicktoons Cartoon 'Zevo-3' for Possible Regulatory Violations
L.A. Times, September 22, 2010
FCC Reviewing Whether TV Is Meant to Sell Kids Skechers
The Hill, September 22, 2010
FCC Seeks Comment on Zevo-3 Challenge
Multichannel News, September 22, 2010
FCC Opens Proceeding on Nicktoon's Skechers-character Cartoon
Radio Business Report, September 22, 2010

FCC Asked to Block Skechers' New Cartoon Series
Associated Press, September 14, 2010

Coming Children's Show Draws Complaints
New York Times, September 15, 2010
Skechers Cartoon Series Slammed in Petition
CBC News, September 15, 2010
FCC Asked to Block Nickelodeon Cartoon That's Reportedly a "Walking and Talking Ad" For Skechers Shoes
Mediaite, September 15, 2010
Group Asks FCC to Block Nicktoons Show
Hollywood Reporter, September 15, 2010
Product Placement In Kids' TV Programs: Stuff Your Footwear Can Slip On
MediaPost, September 16, 2010

 

 

     

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