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2012 School Bus Ad Action Center

 

 

 

The commercialization of our schools could get a lot worse in the coming months.

Currently, only Texas, Arizona, Colorado, Tennessee, Massachusetts, New Jersey, Utah, Nevada and New Mexico allow advertising on the exterior of school buses. Some others allow ad inside school buses. But more states are considering overturning their long-standing prohibitions on school bus ads in a misguided attempt to solve their budget deficits. The financial plight of schools is extremely worrisome, but turning school buses into traveling billboards for everything from fast food to violent and sexualized media is not the answer.

Please click on the links below to check out the status of school bus advertising in your state (if there is no listed, your state is not currently considering a bill). Then follow the “Take Action” link to tell your legislators to keep school buses commercial-free.

Select your state: CA - FL - IN - KY - MO - NY - RI - WA

CALIFORNIA: S.B. 1295
An act to add Section 27906.3 to the Vehicle Code, relating to vehicles.

STATUS: As of 2/23/12, S.344 in this bill has been introduced. Keep up-to-date with this bill here.

SYNOPSIS:This bill would authorize a school district to operate a schoolbus, as defined, upon which the school district has affixed commercial advertisements, notwithstanding any restrictions in law or regulation
regarding the signage that may be affixed on a schoolbus.  No type of ads would be prohibited.

BILL TEXT: S.B. 1295

>>Take action!

FLORIDA: H. 19; S. 348 & S. 344
(to be entitled)

STATUS: As of 2/22/12, S.344 in Budget Subcommittee on Education Pre-K - 12 Appropriations (passed Pre-K - 12 Appropriations and Transportation Committee). S.348 referred to Education Pre-K - 12, Budget & Transportation Committees; H.19 next step: full house vote (passed Education Committee 1/26/12). Keep up-to-date with these bills here.

SYNOPSIS: Provides for district school board policies that authorize commercial advertisements on school buses.  Ads that would be prohibited: alcohol & tobacco ads; discriminatory ads; ads that imply or declare endorsement by the school district; sexual material; ads that are not child and community sensitive; false, misleading or deceptive ads; ads that relate to an illegal or antisocial behavior.  Ads for junk food would be allowed.

BILL TEXT: H. 19 / S. 348 / S. 344

>>Take action!

RECENT PRESS:
Florida Eyes School Bus Ads for Extra Money
Orlando Sentinel, February 1, 2012
Senate advances school bus advertising; ads on toilets next?
Miami Herald, January 19, 2012
Ads on school buses a tacky idea
Florida Times Union, October 6, 2011
Got cash?
Gainesville Sun, October 2, 2011

More press >

INDIANA: S.B. 226
A BILL FOR AN ACT to amend the Indiana Code concerning education.

STATUS: As of 1/27/12, the language which would have allowed school bus ads was removed from the bill. Keep up-to-date with this bill here.

SYNOPSIS: Language before the bill was amended: "Requires the state school bus committee to adopt rules that permit paid advertisements on buses." No types of ads – including junk food and sexualized or violent media – would be prohibited.

BILL TEXT: S.B. 226

NEXT STEPS: We'll keep you informed if any other bills in the state propose school bus advertising.

KENTUCKY: H.B. 30
An ACT relating to optional school bus advertising.

STATUS: As of 2/22/12, this bill passed the House 67-29 on 1/18/12. Assigned to the Senate Education Committee. Keep up-to-date with this bill here.

SYNOPSIS:Create a new section of KRS Chapter 189 to allow a local school board to sell advertising on school buses; prohibit certain types of advertising; identify annual reporting requirements. Prohibited ads: alcohol, tobacco, political ads and ads for sexually-oriented businesses.  Junk food and ads for violent and sexualized media would be allowed.

BILL TEXT: H.B. 30

>>Take action!

RECENT PRESS:
KY House OKs Advertising on School Buses
WLWT News 5, January 18, 2012

More press >

MISSOURI: H.B. 1273
Requires the State Board of Education to establish rules to authorize school boards to lease advertising on school buses.

STATUS: As of 2/20/12, this bill passed the House. Next step: Senate (has not yet been assigned to a committee). Keep up-to-date with this bill here.

SYNOPSIS: This bill requires the State Board of Education within the Department of Elementary and Secondary Education to promulgate rules and regulations authorizing local school boards to lease advertising space on the interior and exterior of school buses. Prohibits: Advertising containing obscenity, sexual material, gambling, tobacco products, alcohol, political campaigns or causes, public advocacy or lobbying regarding; advertising that promotes the use of drugs or any illegal activity or antisocial behavior; advertising that contains general content that is harmful, discriminatory, false, misleading or deceptive, not age appropriate or otherwise appropriate for school buses, as determined by the school board of a local school district; and advertising containing an endorsement, whether actual or implied, by a school district for a product or service. Junk food and ads for violent and media would be allowed.

BILL TEXT: H.B. 1273

>>Take action!

RECENT PRESS:
School funding 101: District looking at bus advertising, sales tax
Lee's Summit Journal, January 25, 2012

More press >

NEW YORK: S. 3229 & A. 7701
AN ACT to amend the education law, in relation to advertising on the exterior sides of school buses

STATUS: As of 2/22/12, both bills assigned to Education Committee. Keep up-to-date with S. 3229 here and A. 7701 here.

SYNOPSIS: Authorizes the board of education of any school district in the state to enter into a contract for the sale of advertising space on the exterior sides of school buses owned or leased by the school district; ads for tobacco or alcohol products or for political advocacy are prohibited; ads require prior approval by the local board of education; revenue retained by the school district making such contract; provisions do not apply to cities with a population of one million or more.  Junk food ads and violent or sexualized media ads would be allowed.

BILL TEXT: S. 3229 / A. 7701

>>Take action!

RHODE ISLAND: H.B. 7079, H.B. 7185, S.B. 2183 & S.B. 2184
An ACT relating to motor and other vehicles -- pupil transportation vehicles

STATUS: As of 2/22/12: H.B. 7079: The House Committee on Health, Education and Welfare recommended this bill be held for further study. H.B. 7185 referred to House Municipal Government. S.B. 2183 and S.B. 2184 referred to Senate Education Commitee. Keep up-to-date with these bill here.

SYNOPSIS: Would authorize the school committee of any city, town or regional school district to sell advertising space on school buses, & to negotiate with private school bus carriers regarding the content of said advertising. No types of ads – including junk food and sexualized or violent media – would be prohibited.

BILL TEXT: H.B. 7079 / H.B. 7185 / S.B. 2183 / S.B. 2184

>>Take action!

RECENT PRESS:
RI city considering ads on school buses
Associated Press, December 1, 2011

More press >

WASHINGTON: S.B. 5220
AN ACT Relating to advertising on school buses; and adding a new 2 section to chapter 46.61 RCW.

STATUS: New! On of 2/24/12 at 5pm, we received confirmation from Senator Rosemary McAuliffe's office that this bill will not move foward this legislative session! We will keep you informed if the bill is reintroduced in the future. See the bill history here.

SYNOPSIS: Allows school districts to place advertising on and in school buses if such advertising is approved by the school district board of directors. No types of ads – including junk food and sexualized or violent media – would be prohibited.

BILL TEXT: S.B. 5220

 
STAY INFORMED
 


    

 
Links
School bus ad policies by state
CA take action!
FL take action!
KY take action!
MO take action!
NY take action!
RI take action!
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Press
Texas Schools Looking To Advertising To Fill Budget Gaps
Texas Tribune, February 17, 2012
School Bus Ads Eyed as District Fund-raiser
Philly Inquirer, February 3, 2012
Florida Eyes School Bus Ads for Extra Money
Orlando Sentinel, February 1, 2012
School funding 101: District looking at bus advertising, sales tax
Lee's Summit Journal, January 25, 2012
Senate advances school bus advertising; ads on toilets next?
Miami Herald, January 19, 2012
KY House OKs Advertising on School Buses
WLWT News 5, January 18, 2012
Plan for ads on Parkland buses stalls
The Morning Cal, January 17, 2012
RI city considering ads on school buses
Associated Press, December 1, 2011
Centennial says 'No' to ads in schools
Press Pubs, October 14, 2011
Ads on school buses a tacky idea
Florida Times Union, October 6, 2011
Got cash?
Gainesville Sun, October 2, 2011
In tight times, school districts look to bus ads for revenue
Joplin Globe, September 29, 2011
Can school-bus ads drive revenue for districts? 
Orange County Register, July 28, 2011
Lake County School Board wants advertising to help fill budget gaps
Orlando Sentinel, July 4, 2011
School Buses No Place for Junk Food Ads
Albany Times Union, June 10, 2011
Proposal Would Allow Ads on School Buses
Newark Advocate, May 25, 2011
Sacramento Area Districts Rethink Ads on Campus
Sacramento Bee, May 22, 2011
Legislation Would Allow Ads on School Buses
WAMC New York News, May 17, 2011
Your Client on the Sides of School Buses
Media Life, May 2, 2011
Ads in Schools: Creative Way to Get Cash or Bad for Kids? Maybe Both.
Strollerderby, April 19, 2011
On School Buses, Ad Space for Rent
New York Times, April 15, 2011
Austin School Trustees to Discuss Advertising on School Buses
KUT News, April 13, 2011
Wichita Schools Might See More Corporate Sponsors
Kansas City Stary, April 4, 2011
School Budget ABCs: Ads Plus Bus Equal Cash
NPR, March 4, 2011
Schools in Mendham Twp, Morris, Randolph and Roxbury, NJ, Considering Ads on Buses
Daily Record, January 14, 2011

Ads May Roll Out on N.J. School Buses
WHYY News Radio, October 11, 2010

Advocates Debate Using Advertising in Schools to Raise Funds in Budget Crisis
Fox News, September 27, 2010

 

 

     

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