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Advocates for children are demanding that Alloy Media and
Marketing immediately remove ads for prescription drugs from its
Channel One website. Channel One, the controversial in-school
news program that makes viewing ads a compulsory part of the
school day for grades six through twelve, was purchased by Alloy
in 2007. As part of its user agreement with schools, Channel
One has pledged not to market prescription drugs to its young
audience. Yet ads for the prescription acne medications
Differin and BenzaClin have been running on the Channel One
website for at least the past week.
Press Release>
The Terms & Conditions of the
Channel One school agreement states that prescription drugs will
not be marketed on Channel One.
You can read the full Terms and
Conditions here:
http://channelonehelp.com/pdfs/12-07-07/2008-Link-LeftNav&Contact-Terms.pdf
Recently,
Channel One has begun running advertisements for at least two
prescription drugs.
This is an ad for the prescription
acne medication Differin.
This is an ad for the prescription
acne medication BenzaClin. |
