Who we are:
Campaign for a
Commercial-Free Childhood (CCFC) is a national
health care professionals, educators, advocacy groups, parents,
and individuals who care about children. CCFC is the only national organization
devoted to limiting the impact of commercial culture on children.
Steering Committee are activists, authors, and
leading experts on the impact of media and marketing on
children. Most of us are also parents.
The Campaign for a Commercial-Free Childhood supports parents’ efforts to raise healthy families by limiting commercial access to children and ending the exploitive practice of child-targeted marketing. In working for the rights of children to grow up—and the freedom of parents to raise them—without being undermined by corporate interests, CCFC promotes a more democratic and sustainable world.
marketing-driven media culture sells children on behaviors and
values driven by the need to promote profit rather than the
public good. The commercialization of childhood is the link
between many of the most serious problems facing children, and
society, today. Childhood obesity, eating disorders, youth
violence, sexualization, family stress, underage alcohol and
tobacco use, rampant materialism, and the erosion of children’s
creative play are all exacerbated by advertising and
marketing. When children adopt the values that dominate
commercial culture—dependence on the things we buy for life
satisfaction, a “me first” attitude, conformity, impulse buying,
and unthinking brand loyalty—the health of democracy and
sustainability of our planet are threatened.
What we do:
for the adoption of government policies that limit corporate
marketers’ access to children. We mobilize parents,
educators, and health care providers to stop the commercial
exploitation of children.
corporations accountable for their egregious marketing
practices and, in doing so, highlight both the failures of
self-regulation and the need for government policies limiting
corporate marketers’ access to children.
We are building a substantial network of organizations and
individuals who serve as a grassroots support for efforts to
stop the commercial exploitation of children.
We garner substantial media coverage for campaigns that
highlight the advertising and marketing industries’ unending
assault on children.
We are the
leading resource for parents, press, researchers, advocates,
and legislators interested in gathering information about
marketing to children.
with organizations concerned about commercialism and those
whose goals are undermined by advertising and marketing to
children, including environmental groups as well as health and
We bring people together. Our national
Consuming Kids summits
provide a wealth of information and a much needed opportunity
for informal networking among parents, professionals, and
advocates concerned about the Commercialization of Childhood.
reclaiming childhood from corporate marketers at home, at
school, and in the community.
Fred Rogers Integrity Award, named in honor of the beloved host
of Mister Rogers’ Neighborhood, is given by CCFC to the public
figure whose efforts to protect children from harmful marketing best
embody Fred Rogers’ long-standing commitment to nurturing the health and
well-being of America’s children.
2010/2011 Annual Report
founding in 2000, CCFC has successfully taken on some of the
world’s largest, most powerful, multi-national corporations.